Director, Performance Marketing
About the Role: We are seeking a highly analytical leader for our performance marketing team. While RealSelf is the leading aesthetics marketplace, our paid marketing efforts are in their infancy and so this is an opportunity to have a major impact on both our marketing and the company as a whole.
In this role you will:
- Develop, plan, and execute performance marketing strategies and initiatives across digital and traditional channels as appropriate
- Oversee the budgeting process, including monthly forecasting and reporting on spend and ROAS
- Work with stakeholders on building out roadmap for channel testing and growth. Manage a continuous test and learn program to optimize creative and audience targeting across all channels
- Partner with the data science team to build a world-class performance marketing engine across tracking, attribution, automation and optimization
- Collaborate with product, UX and engineering teams to establish landing page optimization program
- Partner with brand marketing team to develop compelling creative and messaging strategies
- Hire, manage, and develop a team of best-in-class performance marketers
About You:
We’re looking for an analytical marketing leader who loves solving problems and has a get-things-done mentality. You’re able to both inspire and lead cross-functionally and dive deep into details.
You may be the right fit if you have:
- B.S. or M.S. degree in a quantitative field (e.g. Economics, Math, Statistics, or Engineering) and 7+ years of experience in digital marketing with a heavy focus on paid search/social/display marketing
- Exceptional analytical skills, including extensive experience with tools such as Looker, Tableau or Excel. SQL knowledge a plus
- Outstanding problem solving skills. You approach every problem from first principles and dig deep for insights and solutions
- Entrepreneurial spirit and a willingness to do whatever it takes to get things done
- Advanced expertise in Excel and knowledge of Tableau required; SQL a strong plus
- Deep A/B & multivariate testing experience a plus
- Excellent verbal and written communication skills
Travel:
No travel is anticipated for this role
Work Environment:
The RealSelf office sits in a historic Pioneer Square building. Employees also have the option to bring their dogs to work!
About RealSelf:
RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make it easy to get the information and deep support needed to make confident purchase decisions. Since 2006 our authentic stories, unbiased ratings, and expert answers from board-certified doctors have helped millions of people explore treatments and decisions that range from laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!
Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.
RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.