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Director, SEO

| Seattle
HELP MAKE HISTORY in one of the fastest growing industries in the world. Leafly is the most trusted brand in cannabis with the largest audience: millions of people around the world start their cannabis journey with Leafly, and it’s because we are not your typical cannabis company. Compliance, education and innovation are equal parts of Leafly’s DNA. We are shaping the global cannabis industry for the better, accessible to all, from the cannabis curious to the everyday consumer, by building the world’s destination for everyone to discover, find and buy cannabis.
If you are interested in a rapidly growing, nascent space that requires forward-thinking and continuous innovation to lead, Leafly is the place for you. A career at Leafly combines the excitement and innovation of a start-up with the support and growth opportunities of a major corporation. Leafly salaries and benefit packages are competitive, and we promise that you will never be bored: we focus relentlessly on solving challenges for our customers and having fun doing it in our collaborative work environment. If you have the skills and desire, you will be joining a global team of innovative, passionate individuals on a revolutionary mission to change the world for the better.
What We Are Looking For in This Role
The Director for SEO is responsible for planning, implementing and managing the company's overall SEO strategy. This person will be responsible for driving organic traffic across highly-competitive keywords, and working with departmental stakeholders to ensure that SEO inputs are operationalized across marketing, product, PR, and content/editorial teams.
The ideal candidate has experience with technical SEO, content, and keyword research & strategy, and PR/linkbuilding, as well as viral marketing/advertising experience. They demonstrate passion and excitement for the opportunities within the cannabis industry, and seek the truth behind traffic and keyword trends, with an uncompromising commitment to facts and data. This person has experience competing with high domain authority brands and outlets, and owning traffic channels that number millions of unique visitors a month. Here are some day-to-day responsibilities:
  • Take ownership of planning and developing SEO strategy and goals
  • Implement processes to search engine optimize all aspects of Leafly’s domain
  • Develop keyword strategy, making sure that targeted keywords meet business objectives
  • Identify key SEO KPIs, in addition to redirects, click rates, bounce rates, keyword rank, and traffic
  • Prepare and present reports regularly to stakeholders
  • Champion SEO internally, and take an innovator’s approach to challenges
  • Identify problems and deficiency and implement solutions in a timely manner
  • Stay up to date with the changing cannabis/CBD landscape and regulations around content
Qualifications
  • 4+ years of experience as SEO Director or similar role, with proven success in SEO strategy
  • 8+ years of experience SEO, SEM or related field
  • Expertise in A/B and other testing methods
  • Familiarity with HTML, CSS, JavaScript, and technical SEO mark-up
  • In-depth knowledge of research principles and methods and experience in analyzing data 
  • Customer-centric, focused on providing the best search journey to our clients
  • MA in marketing or similar relevant field
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.
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Location

Leafly is in the historic Pioneer Square neighborhood. We've got tons of lunch options nearby, and we're easy to reach by bus, light rail, and train.