Email Marketing Manager

| Seattle
ABOUT OUTREACH
Outreach is the number one sales engagement platform with the largest customer base and industry-leading usage, helping companies achieve their revenue goals and drive more insightful engagement with their customers. 
Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to execute a repeatable playbook, drive collaboration between sales and marketing, and deliver higher revenue per sales rep.
ABOUT THE ROLE
We are seeking a highly self-motivated, enthusiastic email marketer to join the Demand Generation team. This position is responsible for working directly with the digital marketing and operations team to create and manage all email marketing programs to prospects including newsletters, nurture programs, e-blasts, re-engagement campaigns, and much more. Successful candidates will possess impeccable written and oral communication skills and must be incredibly organized and detail oriented - managing many cross-functional priorities at the same time. 

WHAT YOU'LL DO:

  • Manage the entire email marketing strategy and programs via Pardot — from creating and managing our email calendar programs, landing pages, campaigns & nurture programs
  • Oversee email marketing testing strategy and optimizations in order to increase funnel efficiencies and conversion rates
  • Enable the sales team for marketing lead follow up by creating and managing Outreach Sequence and Snippet content
  • Support the evaluation and optimization of our marketing tech stack, including webchat playbooks and content 
  • Manage our direct mail program: From ideation, creation, warehouse management, reporting, and sales enablement
  • Build basic marketing analytics reporting needs and provide insights for the greater marketing team 
  • Ensure processes and best practices are in place to maintain the integrity and quality of our database and campaign lists
  • Manage and optimize database segmentations to accurately categorize 1M+ records
  • Provide leadership in defining, mapping and documenting key marketing processes
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions
  • Quickly implement projects involving diverse & complex data relationships

WHO YOU ARE:

  • 3-5+ years experience in marketing automation, email marketing, or demand gen, preferably familiar with Pardot or a similar marketing automation solution
  • Experience in B2B marketing with basic understanding of the sales pipeline funnel
  • Strong analytical skills and ability to understand complex data sets 
  • Proficient user of Salesforce, familiarity with automation rules and triggers a plus
  • Proficient user of Excel and other data analysis tools
  • Strong planning and organizational skills, including attention to detail
  • Excellent copywriting and editing skills
  • Go Getter: you’re eager, resourceful, and constantly put your problem solving skills to the test and able to handle ambiguity. 
  • Tech Savvy: you utilize the latest tools to make your work as efficient as possible. You have a natural curiosity for the tech industry, and want to be part of a high energy and passionate team about to make history
  • Quick: energetic is your baseline and you’re a fast learner. You get excited about and love solving puzzles and take pride in your work
  • Team Player: you strive for greatness, and know that teamwork is the way to get there. Ability to collaborate, build relationships, and drive results across teams (including remote colleagues) and at all levels of an organization
  • BA/BS degree preferred

Please note that visa sponsorship is not available for this position at this time.
Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings (or virtual events these days!) because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Womxn's Network)
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen (once we're back in the office, that is!)
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • Elixir Languages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MySQLDatabases
    • RedisDatabases

Location

Our Lower Queen Anne office is located along the beautiful Elliott Bay waterfront north of Belltown, near Myrtle Edwards Park.

What are Outreach Perks + Benefits

Outreach Benefits Overview

At Outreach, we believe in taking care of our employees as whole people, and our benefits and perks reflect that value. We offer benefits and perks such as flexible time off, a 401k to help save for the future, employee resource groups, and Diversity, Equity, and Inclusion trainings. Our wellness benefits include a generous medical, dental, and vision package for full-time employees and their dependents, access to our EAP (Employee Assistance Program), mental health supports, and FSA and DCFSA options. For new parents, we offer a parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course.

Culture
Volunteer in local community
Outreach organizes quarterly events for employees to volunteer together in the community. We also offer paid time off for volunteer days.
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Outreach's leadership team is highly diverse, reflects our commitment to diversity and inclusion, and is focused on continuous improvement of our DEI initiatives.
Unconscious bias training
We offer DEI trainings to help facilitate understanding of issues surrounding equity and inclusion, including unconscious bias.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Employee Resource Groups such as Outreach Womxn's Network (OWN) and others that exist to support employees from underrepresented populations are supported from the top down at Outreach.
Hiring Practices that Promote Diversity
Outreach provides training to encourage diverse hiring and the Recruiting Team is constantly searching for innovative ways to reach a diverse population of candidates.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
All employees receive a basic life insurance plan at the $100,000 level. Employees can elect voluntary life insurance if they would like additional coverage beyond the $100,000 level.
Wellness Programs
Outreach's EAP (Employee Assistance Program) offers free, confidential counseling, 24-hour crisis telephone counseling, addiction support, etc.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Outreach provides flexible start and end times, as well as flexible Friday schedules.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Outreach offers unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Outreach offers unlimited PTO.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
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