Enterprise Field Marketing Manager at Qualtrics

| Seattle
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Why Qualtrics?

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 9,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit www.qualtrics.com.

The Challenge

Qualtrics is the experience management company. This position is on the Enterprise Marketing team and is responsible for leading marketing strategy, creating the most unique experiences and opportunities, and bridging between sales and marketing in a dedicated field region. 

Marketing is a high-energy, dynamic, and focused team. Now with over 25 employees, we are covering Enterprise Marketing, Product Marketing, Awareness, Brand, Website, Demand Generation, and Events. Our ultimate goal is to drive high quality pipeline and bookings for and with the sales team.

The Enterprise Marketing team leads the field marketing, demand generation, and account-based marketing for Qualtrics. The position interfaces extensively with teams in product marketing, demand generation, events and enterprise sales. The role reports in to the Head of Enterprise Marketing. Our ideal candidate will have a passion for technology, use data to drive decisions about marketing plans across the assigned territory, and have experience working with sales teams.

The Expectation for Success
  • Define and execute marketing plans to create/accelerate opportunities, build executive relationships, and impact revenue growth by partnering with field mariketing, sales, and other marketing counterparts

  • Develop and deliver high-touch marketing programs that generate quality pipeline, move prospects through the sales cycle and build customer intimacy

  • Create, execute, monitor, report, and follow-up on programs to generate a targeted number of leads and inquiries

  • Support the Regional Sales leads on logistics and execution tasks to support the success of event programs such as trade shows, meetups, workshops, exec dinners, etc.

  • Travel to select regions to provide onsite support to sales for events

  • Work cross-functionally with BDRs, sales, product marketing, customer success and many others to execute agreed upon marketing plans

  • Align all regional marketing activities to support the sales goals for leads and opportunities

  • Work with Marketing and Sales Ops teams to manage measurement of every event program its impact through SFDC reporting, evaluate event/campaign ROI, and present recommendations for improvement and ensure department consistency in reporting

  • Maintain weekly KPI and ROI reporting and dashboards for review across all events based on input from Marketing/Sales Ops team

  • Project manage and import details around all Field Marketing events

  • Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions

Minimum Qualifications
  • Bachelor’s degree completed

  • 3-5 years previous experience planning and coordinating corporate events and marketing plans

  • B2B and sales interactions are a must. Proven experience in a B2B marketing and events role (enterprise software, SAAS, regional marketing a plus)

  • Self-motivated, able to work autonomously and proactively communicate across teams

  • Strong project management and organization skills with the ability to independently manage multiple initiatives at ohnce

  • Innovate, bring new ideas and provide fresh perspectives on current field processes.

  • Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals

  • Excellent interpersonal skills both in person, by phone and over email with high integrity.

  • Ability to travel 25% of each month.

Preferred Qualifications
  • Degree in Marketing, Business or equivalent

  • Excellent writing background for promotional emails, invitations and other event related materials.

  • Knowledge of Marketo, Salesforce, Wordpress, Qualtrics and other event management softwares.

What differentiates us from other companies
  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours.

  • We take pride in our offices design aiming at cultivating creativity from our rooftop views to an open and collaborative work space.

  • On top of standard benefits package (medical, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office.

  • We believe in sharing Qualtrics success which is part of the compensation for all employees.

 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and accept all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen

Location

The office experience is a 5-minute walk from Pioneer Square. The rooftop deck overlooks the Puget Sound and downtown Seattle.

What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Culture
Partners with Nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Friends outside of work
Eat lunch together
Intracompany committees
From WLD, Q&able, Q-Salute, Q-Pride, and Mosaiq to the Dream Team, the Green Team, and hosts of other community-founded groups, you'll find a variety of committees which drive community at Qualtrics.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
We reimburse up to 10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We serve free lunch on Monday, Wednesday, Friday. On Tuesday and Thursday, we offer a subsidized food ordering option. We have breakfast items (cereals, yogurts, etc.) every day of the week.
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Lunch and learns happen on different occasions. Many times, these are sponsored by the Q Groups or another group looking to help spread messaging and education about key topics.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. We additionally will have times where tickets to local games/events are on offer or will work as a group to purchase tickets for a variety of activities.

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