Enterprise Field Marketing Manager at Qualtrics
Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 9,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit www.qualtrics.com.The Challenge
Qualtrics is the experience management company. This position is on the Enterprise Marketing team and is responsible for leading marketing strategy, creating the most unique experiences and opportunities, and bridging between sales and marketing in a dedicated field region.
Marketing is a high-energy, dynamic, and focused team. Now with over 25 employees, we are covering Enterprise Marketing, Product Marketing, Awareness, Brand, Website, Demand Generation, and Events. Our ultimate goal is to drive high quality pipeline and bookings for and with the sales team.
The Enterprise Marketing team leads the field marketing, demand generation, and account-based marketing for Qualtrics. The position interfaces extensively with teams in product marketing, demand generation, events and enterprise sales. The role reports in to the Head of Enterprise Marketing. Our ideal candidate will have a passion for technology, use data to drive decisions about marketing plans across the assigned territory, and have experience working with sales teams.The Expectation for Success
Define and execute marketing plans to create/accelerate opportunities, build executive relationships, and impact revenue growth by partnering with field mariketing, sales, and other marketing counterparts
Develop and deliver high-touch marketing programs that generate quality pipeline, move prospects through the sales cycle and build customer intimacy
Create, execute, monitor, report, and follow-up on programs to generate a targeted number of leads and inquiries
Support the Regional Sales leads on logistics and execution tasks to support the success of event programs such as trade shows, meetups, workshops, exec dinners, etc.
Travel to select regions to provide onsite support to sales for events
Work cross-functionally with BDRs, sales, product marketing, customer success and many others to execute agreed upon marketing plans
Align all regional marketing activities to support the sales goals for leads and opportunities
Work with Marketing and Sales Ops teams to manage measurement of every event program its impact through SFDC reporting, evaluate event/campaign ROI, and present recommendations for improvement and ensure department consistency in reporting
Maintain weekly KPI and ROI reporting and dashboards for review across all events based on input from Marketing/Sales Ops team
Project manage and import details around all Field Marketing events
Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions
Bachelor’s degree completed
3-5 years previous experience planning and coordinating corporate events and marketing plans
B2B and sales interactions are a must. Proven experience in a B2B marketing and events role (enterprise software, SAAS, regional marketing a plus)
Self-motivated, able to work autonomously and proactively communicate across teams
Strong project management and organization skills with the ability to independently manage multiple initiatives at ohnce
Innovate, bring new ideas and provide fresh perspectives on current field processes.
Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
Excellent interpersonal skills both in person, by phone and over email with high integrity.
Ability to travel 25% of each month.
Degree in Marketing, Business or equivalent
Excellent writing background for promotional emails, invitations and other event related materials.
Knowledge of Marketo, Salesforce, Wordpress, Qualtrics and other event management softwares.
Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours.
We take pride in our offices design aiming at cultivating creativity from our rooftop views to an open and collaborative work space.
On top of standard benefits package (medical, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office.
We believe in sharing Qualtrics success which is part of the compensation for all employees.