Field Marketing Specialist

| Seattle
The Role
We are seeking a self-motivated, enthusiastic event marketer to join the Demand Generation team. This position is responsible for working directly with the Sr. Field Marketing Manager to execute small to medium sized regional events. Successful candidates will possess impeccable communication skills both written and oral and must be incredibly organized and detail oriented - managing the logistics of multiple events simultaneously.

Your daily adventures will include:

  • Work cross-functionally to produce best-in-class events for prospects, customers, and partners
  • Understand buyer personas and market segments and work with the Sr. Field Marketing Manager to build a field events calendar to support each initiative
  • Plan, coordinate, and execute on all logistics (including working with vendors) for all field marketing events in North America, including trade shows, customer trainings, partner events, targeted events, etc.
  • Manage, organize, and ship inventory for national events including booths, promotional goods and marketing literature - both in-house and outside vendor warehouses 
  • Collaborate with demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement 
  • Align with key stakeholders, such as sales and PR to maximize value and accelerate deals
  • Work directly with the sales team to identify customers & prospects from target accounts and create dedicated invite and follow up sequences
  • Support internal communication across multiple departments (sales, marketing, customer success) on expectations, goals, deliverables, event logistics, acquisition of attendee & sponsor lists, and performance
  • Report on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported.

Basic Requirements

  • 2+ years of experience in an Event Marketing role
  • Experience effectively coordinating event sponsorships including many tasks, internal communications, and handling tight deadlines
  • Experience managing multiple events at once, often consecutively and across multiple regions
  • Ability to analyze & interpret metrics around field marketing performance
  • Basic understanding of the sales pipeline funnel
  • Willingness to travel to events as needed

Preferred Qualifications

  • Experience using Salesforce, Marketo/Pardot, Outreach (a plus) and 3rd Party Integrated Tools
  • Copywriting is a plus
  • Experience with B2B and Account Based Marketing (ABM)
  • Excellent written and presentation skills; extremely detail-oriented and ability to handle ambiguity
  • Strong planning and organizational skills, including attention to detail
  • Excellent communication and negotiation skills – both spoken and written
  • Ability to collaborate, build relationships, and drive results across teams (including remote colleagues) and at all levels of an organization

Why You’ll Love It Here
• 100% medical, dental, and vision coverage for full-time employees
• Unlimited PTO (and people actually use it!)
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network)
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen

Read Full Job Description

Location

Our Lower Queen Anne office is located along the beautiful Elliott Bay waterfront north of Belltown, near Myrtle Edwards Park.

What are Outreach Perks + Benefits

Culture
Volunteer in local community
Outreach organizes quarterly events for employees to volunteer together in the community. We also offer paid time off for volunteer days.
Friends outside of work
Eat lunch together
Intracompany committees
Outreach offers amazing groups such as OWN (Outreach Women's Network), Gals & Sals, and a Diversity & Inclusion committee that offer networking and development opportunities, and host fun events.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
All employees receive a basic life insurance plan at the $100,000 level. Employees can elect voluntary life insurance if they would like additional coverage beyond the $100,000 level.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Outreach offers unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Outreach offers unlimited PTO.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
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