About the Role:
The Head of Consumer Email is responsible for driving key consumer actions across the RealSelf member lifecycle, spanning from onboarding through engagement, retention, win-back, and conversion via the RealSelf email, push and notification system. This will require leveraging data analysis, mapping the consumer journey, defining consumer segmentation, and creating a holistic email and push marketing plan that delivers against business objectives.
The successful candidate is an experienced marketer with deep consumer email marketing knowledge. You will be working cross-functionally and developing programs that reach millions of consumers. You lead our email team, strategizing, then prioritizing high impact work, and providing direction on how to execute. You are continually tracking and evaluating efforts, and love seeing the changes the team makes to create business value. You lead by mentoring and growing team members, reporting on successes and learnings, and continue to strive for better performance.
In this role you will:
- Own the email and push strategy, lead and continuously analyze actions for optimization. Analyze campaign and program performance and report results to leadership, including ongoing areas of improvement.
- Develop new and holistic marketing programs that drive consumer engagement, retention, traffic and conversion from ideation to execution.
- Work cross-functionally as the subject matter expert for email and push, creating partnerships to drive results for all RealSelf programs.
- Identify and leverage user segmentation and automation within the email channel to create a world class user experience and drive business results.
- Be an expert in how to, and take the lead in, building and deploying emails, push and browser notifications, and teaching others to do the same.
- Identify and create new monetization opportunities for the email program.
- Manage a high performing cross-functional team (overseeing their daily activities and ensuring continuous improvement and incorporation of best class email practices) building, deploying and optimizing emails.
- Have deep knowledge of testing best practices, and utilize A/B testing to develop and run test and learn strategies across all email marketing placements and vehicles.
Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
About You:
You are data driven and have the capability to take action based on the insights discovered. You don’t mind rolling up your sleeves and doing what it takes to drive results. You are a natural leader that ensures that your team is always supported and knows the value they provide to the organization. You are passionate about how the right consumer touchpoint at the right time drives the business and provides consumer value. You pair a natural ability to see the strategic big picture with the ability to understand the consumer and how to communicate with them.
You may be the right fit if you have:
- BA/BS degree or equivalent experience
- 7+ years of experience in email marketing strategy and push
- 5+ years of experience leading a team in a fast paced Agile environment.
- Experience managing complex projects with matrixed dependencies.
- Think strategically and are able to translate the strategy into tactics for implementation.
- Experience working with complex databases and email/lifecycle marketing programs, including personalization algorithms.
- Expertise (preferred) or proficiency with Iterable, Looker, MySQL, and Google Sheets/Excel. HTML/CSS knowledge
- Excellent written and verbal communications skills; ability to share ideas in a clear, concise manner
Travel:
Travel is not anticipated for this role.
Work Environment:
The RealSelf office sits in a historic Pioneer Square building. Employees also have the option to bring their dogs to work!
About RealSelf:
RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make it easy to get the information and deep support needed to make confident purchase decisions. Since 2006 our authentic stories, unbiased ratings, and expert answers from board-certified doctors have helped millions of people explore treatments and decisions that range from laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!
Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.
RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.