Head of Lifecycle Marketing

| Seattle
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About Blue Nile

We are driven to help customers celebrate memorable moments in life and by doing so we believe our customers deserve an exceptional experience when choosing a piece of jewelry. An experience that leaves them feeling happy and confident that they have found the perfect piece for life. Our standards are among the highest of all jewelers and we provide a superior customer service, extraordinary value, and industry leading product quality and style. We obsess about our customers and our product, and we seek to provide each customer an amazing experience. Technology is core to enabling and scaling Blue Nile’s customer experience. Technology powers our world-class e-commerce experience, global supply chain management, fulfillment operations, merchandising selection and pricing, customer service, data warehousing, and both virtual and physical showrooms. We currently operate online in over 40 countries and manage 10 showrooms in the US with future plans of expansion.

About The Role

Blue Nile is looking for an experienced lifecycle marketing leader to join our marketing team. This role will lead our lifecycle marketing team and be responsible for driving improvement across the funnel from acquisition to reactivation and repeat. They will own the strategy, operational execution and business impacts of our lifecycle channels. This person will be building and developing a high performing team of marketers and driving the roadmap to grow the channel. This person will be response for driving lifecycle platform, audience and segmentation, content strategy and testing, customer nurture and repeat, driving reactivation campaigns; all the while, continuing to drive improvements. This person will have high judgement on how to drive operational actions and be a great coach for their team. They will partner closely with leaders in merchandising, analytics, brand and engineering to drive the success of the business. This person will report to the VP, Performance Marketing.

What you will do:

  • Think strategically, deliver results, build a high-performing team, continuously grow and learn, lead across team boundaries, and inspire the team to deliver remarkable customer experiences.
  • Own the results of the lifecycle marketing channels, including marketing budget, revenue and contribution profit. Establish the critical inputs that you will improve to meet your goals and build the operational muscle to deliver.
  • Build a culture of test and learn to drive insights and improvement in the business. Push the insights that you’re driving out to the broader team to multiply your impact.
  • Develop and manage a high performing team of lifecycle marketers.
  • Support the strategic goals of the overall business around driving measurable increases in our repeat rate.
  • Define an ambitious roadmap to drive growth across deliverability, segmentation, targeting, offers, creative and conversion.
  • Lead the charge on building our audience strategy: how we segment, build compelling content and intelligently connect our messaging to customer personas.

What you will bring:

  • 8+ years as a lifecycle marketer with progressively larger impact and scope.
  • An undergraduate degree in Business, Economics, or Science is preferred
  • Experience in consumer businesses, ideally in ecommerce.
  • Proven ability to hire, develop and retain high performing talent.
  • Growth mindset: you build a roadmap of impactful ideas and are resourceful in making it happen
  • You are a strong operator who is looked to for your expertise in achieving results

What we offer:

  • Medical, Dental, and Vision Healthcare Coverage
  • 401(k) with Company Match
  • Paid Vacation
  • Competitive Salaries
  • Business Allowance
  • Employee Discount
  • Employee Referral Bonus

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • SpringFrameworks
    • OracleDatabases
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

We are located in Seattle’s vibrant Pioneer Square district. We are close to transportation, restaurants, coffee shops and parks.

What are Blue Nile Perks + Benefits

Culture
Volunteer in local community
Blue Nile participates in local volunteer activities such as Fred Hutch Obliteride
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Blue Nile has an employee-led Diversity, Equity and Inclusion Advisory Council
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Blue Nile has an employee-led Diversity, Equity and Inclusion Advisory Council
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Set aside up to $2,650/year pre-tax to pay for eligible health expenses- including many over-the-counter products.
Disability Insurance
Dental Benefits
Blue Nile pays 100% of the employee premium and a portion of the dependent premium for full time employees on our Health Plans.
Vision Benefits
Health Insurance Benefits
Blue Nile pays 100% of the employee premium and a portion of the dependent premium for full time employees on our Health Plans.
Life Insurance
Employer paid life/AD&D insurance with a $50,000 benefit for each. Supplemental life/AD&D available for employees, spouses, and children
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
All full-time regular employees receive $100.00 per month to aid with transportation costs. Pre-tax savings are available on bus and ferry passes as well as parking expenses.
Company Outings
Happy Hours
Happy hours are hosted Once per month by our Brewnile Club!
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Blue Nile offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Cross functional training encouraged
Promote from within
Paid industry certifications

Additional Perks + Benefits

Benefits are effective the first of the month following your date of hire.

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