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Head of Product and Content Marketing

| Seattle

Responsibilities:

  • Develop strategic, insight-driven marketing strategy recommendations, demonstrating a deep understanding of the competitive marketplace and industry trends.
  • Drive the development of value propositions, audience-based messaging, core content, marketing campaign content, technical marketing content, PR messaging, AR and integrated ABM strategies.
  • Craft and develop compelling audience-specific messages and assets (product videos, customer success stories, whitepapers, presentations, web content, etc.).
  • Test messages and experiences to optimize for education and prospect engagement.
  • Work with product management team to distill key functionality and benefits into core differentiated value messages and ensure sales teams are enabled.
  • Work with sales to develop and market repeatable plays by segment based on buyer journey requirements.
  • Proactively manage industry analyst strategies and ensure Igneous is represented in a compelling and accurate way.
  • Identify and execute on breakthrough product marketing activities that reach Igneous target audiences effectively.
  • Develop content roadmap for website, blog, ABM campaigns and social media sites.
  • Scale Igneous customer advocacy program (customer testimonials, case studies, video case studies, customer appreciation) including strategy, process, and on-going execution
  • Manage external consultants and vendors to deliver on-time and on-budget
  • Work effectively across the organization with groups such as product management, digital marketing, channels and alliances, and sales to demonstrate positive and measurable impact on demand pipeline
  • Analyze and make recommendations for improved execution and ROI

Requirements:

  • Fearless, entrepreneurial, curious, collaborative, willing to take risks
  • Recent proven experience developing messaging and GTM strategies to acquire Enterprise IT customers
  • Proven success in taking SaaS, IaaS, or Private Cloud solutions to market
  • 7+ years in product marketing/commercial product management, with mastery level experience in managing enterprise marketing programs
  • Experience leading teams – both your own and cross-functional teams across multiple disciplines
  • Collaborate with team members across Igneous to help facilitate and influence their efforts
  • Proactive style with discipline for setting priorities, driving decisions, and getting closure on recommendations and issues
  • Ability to write and present effectively to technical and executive IT buyers, industry analysts, and press
  • Proven ability to manage multiple projects in a fast-paced environment
  • Highly organized, and an awesome, clear communicator
  • Entrepreneurial and fueled by building early stage businesses
  • Proven communication skills with management, at all levels, including executive leadership
  • Demonstrated analytical skills and ability to analyze data and research to create strategic roadmaps. Analyzes and significantly improves existing processes and practices
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • DockerFrameworks
    • KubernetesFrameworks
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • SmartsheetManagement
    • Google DriveManagement
    • HubspotCMS
    • HubSpotCRM
    • SalesforceCRM
    • HubspotEmail
    • HubspotLead Gen

Location

Our company is conveniently located in Belltown, within walking distance of delicious restaurants, fun happy hour spots, the Seattle Center, and more!

What are Igneous Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences
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