The Reach app and service elevates user’s holistic wellbeing by harnessing the power of healthy habits to deliver positive and lasting behavior change. Reach provides personalized programs, relevant engaging content and expert coaching across food and nutrition, activity and fitness, mindfulness and more.

We're looking for a Rockstar Head of Product Marketing to ensure Reach becomes a best-in-class consumer experience by deeply understanding customer needs, industry trends, understanding the product portfolio, competitive landscape and market insights. This leader will be responsible for creating demand for Reach by creating and positioning an effective value proposition in the market to achieve customer acquisition.

What you'll do:

• Understand buyer’s needs by gathering market and competitive intelligence, analyzing the competitive and industry landscap
• Develop product positioning and value propositions across multiple product verticals in multiple geographies
• Collaborate with the product management team to establish the product roadmap for feature level development
• Collaborate with internal teams to develop go-to-market strategy across various channels
• Test product features and messaging
• Evaluate product features and projects using relevant KPIs and feedback from existing and prospective customers
• Partner with the sales team to unsure product pitches and materials are top-notch
• Monitor user acquisition and retention rates. Collaborate with internal stakeholders to drive growth in user acquisition.

What we're looking for:

• Bachelor's degree in business or marketing
• 8+ years of product marketing experience, with 4+ years in consumer tech
• Strong experience in integrating customer needs, product design and technology with an in-depth understanding of the healthcare industry, and an avid researcher of its emerging trends
• Experience in launching world-class products in new markets and creative lateral thinking ability for identifying gaps in healthcare and wellness services/ product delivery
• Mobile growth marketing experience a plus
• Tech and start-up savviness
• Articulate verbal and written communication skills
• Commitment to building a diverse, equitable, inclusive work environment

About RoundGlass:

RoundGlass was built on the vision that wellbeing should be at the very center of our life journey. We are not only reimagining how the world experiences wellbeing, but how companies (like our own) support the wellbeing of their people.

We’re a group of talented, socially-conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we’ve built an amazing community and we are always looking for people who share our passion.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. RoundGlass will provide reasonable accommodation to individuals with disabilities who need assistance applying for a job. Please contact [email protected] for more information. 

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.