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Integrated Campaigns Marketing Manager - Gaming, M&E

| Bellevue

Unity Technologies is looking for an experienced Integrated Campaign Marketing Manager to join the Demand Generation team in Bellevue. The team is growing rapidly and is a critical function to transform our go-to-market strategy and scale the business into new and existing verticals.

In this role, you will help support our demand generation and account-based marketing programs such as content distribution, email nurtures, performance marketing coordination, project management, and the execution of tactics for gaming, media and entertainment verticals. You will oversee the vertical’s performance from end to end ranging from email nurtures to strategizing the optimal content promotion mix for funnel conversions.

You are an individual who breathes all things digital, content marketing, data analytics, and are passionate about new business opportunity creation. Ideally, you have proven experience in working closely with marketing and sales teams and across industries to deliver high-quality leads that turned into revenue.

Responsibilities

  • Own the implementation, and operations of a multi-channel demand generation program to deliver qualified leads from new gaming verticals
  • Ensure the programs will impact new business opportunities to our Sales teams through a variety of tactics
  • Work closely with individuals and teams across the organization (including Sales, Product Marketing, Design, Web, Events etc.) to understand areas of optimization for ABM programs and to drive alignment
  • Oversee campaign spend for paid programs, campaign ROI, Eloqua reports, and SFDC dashboards
  • Design & project manage lead flow and attribution of campaigns while consistently optimizing for the best marketing operation and processes
  • Report on progress and metrics for campaigns such as web conversion rates, email nurture engagements, asset pipeline performance, and other online tactics

Requirements

  • Track record of executing, measuring, and delivering on marketing performance in a B2B SaaS marketing environment
  • Experience with martech such as Salesforce, Marketo, Eloqua, Terminus, etc for demand generation
  • Data-driven and analytical: You are hypothesis-driven and are able to structure, implement, and evaluate growth experiments with a creative and innovative mindset
  • Outstanding project management and communication skills in a fast paced environment
  • Great attitude and a self-starter mentality towards working in a collaborative environment with a large number of teams especially with marketing and sales organizations

Bonus points

  • Familiarity with gaming, media & entertainment industry market segments
  • Proficient in Marketo, Eloqua, or Pardot
  • Love of gaming is a plus

Who we are

Unity is the creator of the world’s most widely-used real-time 3D (RT3D) development platform, providing content creators around the world with the tools they need to build rich, interactive 2D, 3D, VR and AR experiences. In fact, apps made with Unity reach 2.7 billion devices worldwide, and were installed more than 24 billion times in the last 12 months. 

The global engineering team keeps Unity at the forefront of technology and — working alongside partners like Magic Leap, Google, Facebook, Oculus and Microsoft — ensures optimized support for the latest technology and platforms. Unity is powering the real-time revolution, expanding beyond games and breaking into other industries including automotive, film, architecture, engineering, construction and more.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

#LI-CB1 #MID


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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PeriscopeAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • FavroManagement

Location

Our brand new office is located in the heart of downtown Bellevue, where we are surrounded by a variety of shops, restaurants, and entertainment.

An Insider's view of Unity Technologies

What are some social events your company does?

I think everybody loves the annual holiday party, and this past summer we had a company picnic that was a huge hit. My team is developing a robust events program of not only regular social functions, but also events that encourage wellness and community involvement! One of my personal favorites is the office yoga.

Casey

Workplace Experience

What projects are you most excited about?

Recently my team was awarded a Technical Emmy for our work on 3 film shorts called Baymax Dreams, which was a huge accomplishment. Right now, I'm excited to be working on XR products for the film and entertainment industry that will come to life soon.

Sarah

Producer, Made with Unity

How has your career grown since starting at the company?

Since joining Unity, the freedom and independence offered here has helped me grow tremendously. I’ve been able to work on the technologies that interest me, and work with those that have a lot of knowledge and background in the field.

Tom

XR Developer

What kinds of technical challenges do you and your team face?

One significant challenge we face is working with multiple web frameworks within the same website. Being a product of geographical separation as well as multiple acquisitions, our dashboard isn't as integrated as we would like. We work to maintain a balance between rewriting code and ensuring that we continue to deliver a high quality experience.

Rohit

Sr. Software Engineer, Cloud Services

What are Unity Technologies Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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