Manager, Email Lifecycle Strategy at Axon

| Seattle
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Our mission is to protect life.
We’re out to make the world a safer place by solving big problems and taking on the public safety challenges of our time. From our company's inception building the TASER device to a full suite of hardware and software solutions, we are focused on providing police agencies with the state-of-the-art devices and services they need to successfully serve and protect us. In the next few years, we're going to eliminate the burden of paperwork in policing, so officers can increase the time they spend building relationships and serving in their communities. We’ll put video at the heart of the police record so our justice system can get to the truth faster. And we won't stop innovating until the bullet is rendered obsolete.
It’s a big mission, but it’s one we’ll pursue relentlessly every single day. 
About the Role
You're a nerd at heart with a passion for improving marketing...through data!
You've lived and breathed marketing for at least 3 years and ready to take your career to the next level where you get to build the next generation lifecycle engine that no one else could've thought of. You get excited about all things lifecycle, from building integrated marketing campaigns orchestrated with all channels (email, direct, social, remarketing, outdoor & digital ads). Lead scoring is just the beginning for you, and you want to create something entirely new that the sales team is now helpless without your programs. You love data inputs and think anything could be solved through experimentation. All email and lifecycle programs go into autopilot and people wonder how you're a team of 1 person?!
You’re collaborative but can make decisions. You’re scrappy but meticulous. You’re analytical, but understand the value of brand. This is what we are at Axon, is this who you are?
Your Impact
You'll work with the VP of Performance Marketing and partner with the SDR team, product marketing, marketing ops, and engineering team to run Axon's mid-funnel campaigns that drive marketing pipeline. You'll own lead lifecycle programs with the goal of converting known prospects to MQAs, all the way to customers! You'll work closely with marketing ops to understand the impact of our marketing programs and help make decisions on where we should invest our resources next.

Your Day to Day

  • Manage all nurture campaigns in our marketing automation tool, Pardot, and ensure that prospects are nurtured throughout the entire funnel. You'll own the buildout all nurture streams including segmentation, cadences and be the "traffic cop" for our leads
  • Play a critical role in Axon’s pipeline growth. Partner with the experimentation team to make sure we're targeting the right leads at the top of the funnel, then it'll be your job to make sure we're sending messaging to these prospects that get them to engage and take the next step in the lead lifecycle. This is a team effort - you'll work cross-functionally with various stakeholders on the marketing and SDR teams to get this done!
  • You will own the communications for user conference and sponsored trade shows, including Axon Accelerate, Axon Integrate, and the International Association of Chiefs of Police (IACP).
  • Help support strategic initiatives like product launches, tradeshows, customer marketing, and "big rock" content by contributing to our promotional and follow-up strategy around each!

Basic Qualifications

  • General knowledge of Account-based marketing (ABM). Expert in database/list management and best practices. Ideally has experience managing a large in-house database. You can write email copy in a pinch as well!
  • Minimum of 3 years' experience working in a demand gen, marketing automation, or marketing operations function; B2B SaaS company experience highly preferred.
  • Adept in marketing automation operations. You should be an expert in segmentation & wiring up campaigns in a tool like Salesforce Pardot / Salesforce Exact Target / Marketo / Oracle Eloqua / Autopilot. You understand how lead scoring works and are excited to help take our internal model to the next level!
  • Good knowledge of how B2B SaaS growth marketing works: How to find the right leads, how to convert those leads, what good nurturing looks like, the importance of scoring, and why good segmentation is so important.
  • Must be a proactive & great communicator up, down, and laterally
  • Attention to detail is very important in this role - initially, you will be the primary campaigns driver in marketing automation & tangential tools!
  • Never satisfied - there is always something else to tweak and optimize. We love you if you're always curious & asking questions, then looking up the answer to see if it confirms your hypothesis.

Preferred Qualifications

  • Technical skills, especially expertise with Excel formulas, Salesforce, HTML/CSS a nice-to-have.
  • Design skills a plus!

Compensation and Benefits

  • Competitive salary, 401K with employer match, bonus and equity
  • Unlimited paid time off
  • A progressive parental leave policy
  • Ride along with real police officers in real-life situations, see them use technology, get inspired
  • And more... 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
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Downtown Seattle: easy opportunities to get outside, enjoy south lake union, popular bars & restaurants, workouts, multiple transportation options

An Insider's view of Axon

What’s the vibe like in the office?

Healthy work environment, tons of snacks and drinks, laid back attitudes with performance aspirations. I am astounded at the culture that has been grown here.



What does your typical day look like?

There isn't one person who isn't passionate about the work the company is doing. Whenever there might be a slow or grueling day/project, you quickly become reminded of the importance of your work. Leadership cares about the employees, and ensures a healthy/fun environment. Values are well defined and drive the culture.


Program Manager

How does the company support your career growth?

Co-workers care about your well being, and want to win together. Very strong company mission that makes it easy to buy into. Long established company that is entering a massive growth spurt. With massive change comes some uncertainty. But Axon has shown more proactive coaching and training than any company I've seen in my short tenure.


Inside Sales

What is your vision for the company?

Our vision is bigger than just cameras or weapons. We're working every day to make the bullet obsolete. To make this a reality, we live and breathe six core values that serve as guiding principles: BE OBSESSED. AIM FAR. WIN RIGHT. OWN IT. JOIN FORCES. EXPECT CANDOR.

Rick Smith


What’s the vibe like in the office?

Fast-paced. Large company with a small company feel.
High decision velocities. Empowered, small, high-performance teams doing intellectually stimulating work with a purpose. It’s a great combination of doing good and doing well.



What are Axon Perks + Benefits

Axon Benefits Overview

We take care of your health, mental & physical wellbeing, paid parental leave. More than that, we encourage you to take care of yourself, your families and remind you to take breaks. We work hard, yes, but we want to sustain your health, creativity, and drive.

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Acme Co. provides employees with a 401(k) matching plan managed by [provider]. We match 4% of contributions up to 5% of an employee's annual gross pay.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Axon hosts company sponsored family events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Orca Pass
Company Outings
Star Wars premiere movie night, annual Grand Canyon trip, summer time BBQ's and much more!
Game Room
Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Happy Hours
Monthly happy hours and town hall meetings with leadership
Relocation Assistance
Fitness Subsidies
GymPass discounts
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Cross-department program, Career mentoring, Leadership mentoring.
Continuing Education stipend

Additional Perks + Benefits

plus --> financial wellness programs, locker rooms & showers, discounted entertainment tickets, discount mobile phone plans, stocked fridge & pantry, embedded customer learning, annual company trip.

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