Marketing Automation Associate
At PitchBook we work to provide global professionals with comprehensive data on the entire venture capital, private equity and M&A landscape so they can discover and execute opportunities with confidence. We credit our success and rapid growth to our cutting-edge products, customer centered attitude and ability to embrace and drive change.
In just over a decade, PitchBook has reached over 1,300 global employees with offices worldwide, and we're not slowing down! Consistently recognized as a Best Place to Work, our culture is at the heart of our success and is driven by excellence, inclusion, and fun. At PitchBook we're committed to fostering an open and collaborative work environment.
About the Role:
The Marketing Automation Associate will be a key member of the team responsible for implementation and maintenance of PitchBook's Martech stack. Responsibilities will include daily building, monitoring and maintenance of lead routing scripts, tool integration, and system performance reporting.
To put all that more plainly: this is an entry-level/early career job, and it's going to mean that you're going to help out with a lot of the grunt work. But if you're smart, hard-working and eager to learn, we promise you'll pick up some very valuable skills such Marketing Automation/Marketo, Excel, SQL, and Python if haven't already. Most importantly, you'll get a chance to work on some intellectually challenging puzzles (e.g. "which leads should our reps prioritize reaching out to and when and how often?"), the solving of which will end up making our Sales reps more successful and maybe give you a chance to look like a hero.
The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
Primary Job Responsibilities:
- Work with Marketing and Sales leaders to ensure leads are flowing appropriately using our internal routing products, Marketo, and other marketing automation tools
- Be directly responsible for solutions and systems that Marketing builds for our Sales and Customer Success teams
- Assist in coordinating & implementing lead routing requirements.
- Communicate with the Sales and Customer Success teams about upcoming and ongoing projects
- Identify and troubleshoot programmatic, logic and data issues
- Basic scripting/programming to automate transfer of data between systems
- Assist with reporting, collecting data, performance analysis, and generating reports using Marketo, Salesforce, Tableau, Excel and SQL
- Drive improvements in all aspects of PitchBook's marketing automation and demand gen operations
- Help facilitate the production of marketing assets needed for campaigns
- Build and test emails, campaigns, and web forms
- Support the vision and values of the company through role modeling and encouraging desired behaviors
- Participate in various company initiatives and projects as requested
Skills and Qualifications:
- Bachelor's degree or equivalent experience
- 1-2 years of work experience (B2B tech experience preferred)
- Solid understanding of performance marketing, conversion, and online acquisition
- Strong analytical & organizational skills with keen attention to detail
- High degree of self-motivation and comfort with ambiguity
- Excellent verbal and written communication skills
- Experience in using email marketing software is a plus
- Team player, able to work with global cross-functional teams
- High energy with the ability to multitask, be detail-oriented and work well under pressure and within tight deadlines in a fast paced, changing environment
- Proficiency with the MS Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily
- Experience with Python or other scripting language preferred
- Experience with SQL preferred
If you are ready to start the conversation about how you might contribute to all the happenings at PitchBook, submit your resume today! PitchBook appreciates and respects diversity, and as such, we are an equal opportunity employer.
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