Marketing Automation Manager at Zipwhip

| Seattle
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Zipwhip is a Seattle-based SaaS (Software-as-a-Service) company providing text messaging to businesses across North America through cloud-based software and a best-in-class API solution. One of the fastest growing tech companies in North America as ranked by Deloitte Fast 500 2017 and 2018, Zipwhip invented the technology that enables businesses to text using their existing landline, VoIP or toll-free phone number and communicate with consumers the modern way.

Zipwhip is aggressively investing in our people, product offerings and processes. We are backed by Goldman Sachs, Microsoft Ventures, OpenView, Voyager Capital and a host of other investors, and are seeing rapid growth in both employees and revenue. Zipwhip is the only business-texting provider with direct connections to all Tier 1 and 2 wireless operators in the U.S., and we've delivered billions of texts to consumers nationwide.

Zipwhip employees come to work every day (to one of Seattle's coolest offices) inspired and ready to live out our DIRECT values: Determination, Innovation, Respect, Enthusiasm, Collaboration and Trust. If you want to be part of an organization where highly motivated thinkers are empowered to change the way we communicate with the world around us, then we'd like to hear from you.

What we're looking for: 

As a Marketing Automation Manager, you will design, build, execute and report on digital engagement campaigns that generate new qualified leads, optimize customer onboarding, drive use of our software, advance user knowledge of best practices, measure and increase customer satisfaction and achieve other engagement objectives. You will partner closely with the Product Marketing, Customer Success, Sales Ops, and Inbound-SDR teams to maintain a successful integration between sales and marketing tools and execute a consistent stream of engagement campaigns using our automation solutions, primarily Marketo. This role will build marketing assets, design strategic engagement campaigns, execute campaigns and report on results. The position requires marketing automation experience managing marketing automation tool integrations with Salesforce.com, websites, in-app marketing tools as well as other partner applications.

What's the job really? 

  • Design, build and manage automated digital engagement campaigns for new and existing customers that engage, nurture, onboard, retain, upsell and build advocacy. 
  • Function as admin and power user for key digital engagement tools such as Marketo, Sigstr (email signature marketing tool). 
  • Partner closely with the Customer Success team and other marketing stakeholders to support a comprehensive post-sale customer engagement strategy that delivers personalized messaging, educational tutorials, how-to content, links to external content and other assets throughout the customer lifecycle.
  • Drive the development (in partnership with content marketing and creative services) of creative assets used in automated campaigns. 
  • Develop and manage a continual A/B testing process for optimizing messaging and creative assets.
  • Ensure all digital engagement assets and campaigns meet relevant message compliance rules.
  • Conduct campaign analytics, reporting and recommendations for optimization
  • Maintain and refine sales lead scoring mechanism. 
  • Perform data cleansing and manage the user segmentation model leveraged by our tools.

What you bring to the table:

  • Bachelor’s degree or equivalent combination of education and experience
  • Minimum 3-5 years of experience in marketing automation, experience executing campaigns using a marketing automation platform or enterprise-class email marketing system-preferably in a B2B environment
  • Salesforce and Marketo expertise required. Marketo and Salesforce certification highly valued. Skill set with additional marketing automation solutions (Pendo, Sigstr, Drift, etc.) 
  • Advanced user knowledge of marketing automation and digital communication best practices, including campaign design, execution, and measurement.
  • Strong knowledge of implementing and managing marketing strategies
  • Excellent verbal and written communication skills
  • Experience creating multi-channel digital engagement campaigns and executing A/B tests 
  • Proficient in Microsoft Excel
  • Proficient in list management
  • Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
  • Ability to leverage analytics and insights to drive email/landing page improvements
  • Problem-solving skills
  • Ability to work within a team and foster teamwork
  • Ability to work independently on projects with little supervision
  • Working knowledge of HTML/CSS a plus 

What we offer: 

  • A fun, lively startup culture and one of Seattle's coolest offices.
  • Core values-based leadership.
  • A culture of employee engagement-lively weekly company updates as 1 example.
  • Competitive salary and stock options.
  • Complimentary access to a fitness center.
  • Full benefits package including parental leave, a matching 401k program, PTO, and medical, dental, vision, disability, and life insurance.
  • Complimentary snacks, complimentary beverages, a subsidized cafeteria with lunch made fresh every day, and free lunch on Fridays catered by local chefs.
  • Complimentary shuttle access to office from King Street Station, Ferry Terminal and Yesler/Occidental.

Zipwhip values an inclusive and diverse team. 

We are an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, national origin or ancestry, citizenship status, creed, religion, sex, pregnancy, sexual orientation, gender identity or expression, age, marital status, veteran status or any other status protected by federal, state or local law. 

We are an E-verify participating employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • BasecampManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

We just moved into a brand new space across from Elliott Bay - check out our water view, sky bridge to a beach park and roof deck.

An Insider's view of Zipwhip

What are some social events your company does?

Every Friday we do something called Gourmet Lunch Friday, or "GLF" as we call it, where we get lunch catered by local chefs and the whole company comes together to eat lunch. This is also a time to go over weekly updates about product, engineering, and sales.

Jenna

Talent Manager

What are Zipwhip Perks + Benefits

Zipwhip Benefits Overview

Flexible PTO policy in addition to 11 other standard holidays
About 8 days of paid sick leave per year
Medical, dental, and vision benefits
401K (matching 100% of the first 1% and 50% match on 2-6%. Only 17% of companies have better matches than we do)
Parking or transportation subsidy of $75/month
Cell phone stipend of $20/month
Gourmet Lunch Fridays (catered lunch every Friday)
Free drinks and snacks in the office space
Subsidized breakfast and lunch in cafeteria
Discounted fitness center near the office, and free fitness classes in the office

Culture
Volunteer in local community
Zipwhip participates in local volunteer activities such as the Big Climb -Leukemia & Lymphoma Society, Backpack Bridgade, and PAWS.
Friends outside of work
Eat lunch together
Intracompany committees
Zipwhip has culture and fun committees that are re-elected annually and manage events and programs from our annual holiday party to our volunteer programs.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Zipwhip provides employees a subsided gym membership program at a gym near the office for $20/ month.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Cross functional training encouraged
Promote from within
Customized development tracks
Paid industry certifications
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