Marketing Automation Specialist

Ekata provides global identity verification via enterprise-grade APIs and a SaaS solution. Our product suite is powered by Ekata Identity Engine, the first and only cross-border identity engine of its kind. It uses complex machine learning algorithms across the five consumer attributes of email, phone, name, physical address, and IP to derive unique data links and features from billions of real-time transactions within our customer network and the globally sourced data of our graph. Businesses around the world including Alipay, Stripe, Airbnb, and Microsoft leverage our solutions to approve more good transactions, reduce friction, and find fraud.

Ekata is hiring a Marketing Automation Specialist to manage, execute, and QA our multi-channel campaigns. This position will work with fellow marketing team members to bring creative and engaging experiences to market, leveraging Marketo and our marketing tech stack, while maintaining responsiveness, speed, and global scalability.

Responsibilities Include:

• Own and deliver end-to-end B2B marketing campaigns execution to post-campaign analysis.
• Build scalable campaigns in Marketo, ensuring that data flows are correctly set up, and Salesforce syncs are configured properly.
• Establish marketing project schedules (work-streams, milestones, and deliverables) to ensure timely delivery of campaigns.
• Work with data at varying levels of granularity and the issues inherent in working with datasets across different systems of record.
• Provide advanced Marketo support to global campaign managers to ensure that they understand Ekata’s build and launch process. 

 Basic Qualifications:

We are looking for a process-oriented thinker with strong execution and project management skills. Demonstrated time and project management skills are critical for this role, with emphasis on the ability to manage multiple projects with precision and attention to detail. Our ideal candidate will be a detail-oriented builder and execution expert with a natural inclination to QA, test, measure, learn, and iterate to get the best engagement possible. Successful candidates will know what it takes to own and build campaigns that align with processes and strategies.

• Must have 1+ years of experience using Marketo (Marketo Certified Associate preferred).
• Experience building a high volume of programs in Marketo (email, nurture, events, online channels, etc.).
• Experience with the QA and troubleshooting process when working in Marketo; knowledge of flows, triggers, smart campaigns, and smart lists.
• Experience reporting out on campaigns and presenting results.
• Good written and verbal communication skills.
• Highly detail-oriented, well organized, and able to multitask in a fast-paced environment.
• Excellent at handling multiple projects with tight timelines.
• Self-directed and creative thinker; ready to proactively bring new ideas to the table, solve problems and take risks, to find new and innovative ways to improve results.
• Growth mindset with a focus on operations; able to adapt to a fast-evolving environment and team while being able to produce solutions that focus on scalability and usability.

Unwavering in our pursuit of standardizing global identity data, we are approachable, real people that genuinely care about the success of those we partner with. With a commitment to service, innovation, and ownership, Ekata is a dynamic place to work for folks who want to make an impact on a global scale. We provide learning & development opportunities for each employee and promote work-life flexibility through self-managed time off. Headquartered in downtown Seattle, Ekata is growing internationally with offices in Budapest, Amsterdam, and Singapore.

To learn more about the experience of working at Ekata, visit: https://ekata.com/careers/.

Ekata prides itself on celebrating diversity, inclusivity, and being an equal-opportunity employer.