Marketing Manager, Earned Media

| Seattle
HELP US MAKE HISTORY. Millions trust Leafly to help them find unbiased information about nearby strains and dispensaries, discover new cannabis brands and products, and to stay up-to-date on the latest cannabis information. Leafly started as an excel spreadsheet and has since grown to become the largest cannabis information resource in the world. We are expanding rapidly, and we are looking for smart, forward-thinking leaders to help us achieve our goal of shaping the global cannabis landscape.
 
A career at Leafly combines the excitement of a start-up, the social purpose of a non-profit, and the growth opportunities of a major corporation. Leafly salaries and benefit packages are very competitive, the office perks are excellent, and we promise that you will never be bored. If you have what it takes, you will be joining a global network of innovative, passionate individuals on a revolutionary mission to change the world for the better.
 
What We Look For In Our Earned Media Coordinators
Reporting to our Senior Lifecycle Manager, the Earned Media Coordinator helps to build, publish, research, plan, write, and edit digital editorial and video content for our retail and brand products.
We’re looking for an individual who is a fast learner and can juggle a variety of tasks. Driven by creativity and empathy, you have an insatiable drive for helping professionals navigate the complexities of their industry and can bring ideas to life through written and visual content. You thrive in a fast-paced environment where you can take direction and run with a project to its completion while maintaining goal-oriented focus. 
 
What We Are Looking For In This Role
Work with Lifecycle team to research, write, and edit a steady flow of inbound content for the purpose of driving new leads through value-driven messaging and editorial
Conduct interviews with industry professionals and independent sources to create original content in the form of white papers, editorial, client testimonial videos, educational materials, collateral, and downloadable assets
Collaborate with Product Marketing and PR teams to write editorial and release notes for new retail and brand products 
Build and prepare a content calendar for written and video publications in Wordpress, JWPlayer, and Hubspot
Analyze and optimize new and existing content to drive goal-driven results 
Keep up to date with trends and developments relating to the cannabis industry
 
Qualifications:
3+ years of relevant experience in face-paced tech, startup or e-commerce environments
Exceptional writing comprehension with a memorable voice and perspective
High-level understanding of B2B inbound marketing best practices and strategies for lead gen
Proficient with HTML and CMS and CRM software 
Ability to learn/scale knowledge quickly in order to gain perspective within a complex industry
Research-oriented and adept at factual reporting
Knowledge of Adobe CS a plus
A solution-focused, problem-solving attitude; creative
Ability to multi-task and juggle various responsibilities at once
 
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.
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Location

Leafly is in the historic Pioneer Square neighborhood. We've got tons of lunch options nearby, and we're easy to reach by bus, light rail, and train.

An Insider's view of Leafly

What’s the vibe like in the office?

It's amazing. I’m not really a cannabis user, and when I interviewed it was the people, vibe, and opportunity that drew me in. It’s exciting to make new things that consumers will see and use, that will help them find what they’re looking for. It’s what we’re all about.

Maureen

Software Ninjaneer

What makes someone successful on your team?

Like all engineering teams, we look for solid technical skills and the ability to quickly ramp up on new tools and technologies. We also value curiosity, a genuine passion for learning, and a healthy obsession with problem solving.

Leslie

VP of Engineering

What’s the vibe like in the office?

It's a fun place to work. We're part of great company at the forefront of a young industry. We celebrate wins, group wins, individual wins, the whole team jumps in to congratulate wins big and small. And cannabis is something I’m passionate about, so, for me, working here is its own kind win.

Courtney

Emerging Markets, East Coast

What are Leafly Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
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