Marketing Manager

| Bellevue

Description

 

About us:  

Limeade is an engagement company that inspires employee commitment and elevates company culture. Our mission is to improve well-being in the world. We are looking for a Demand Generation Marketing Manager to help us do exactly that.

At Limeade, we take a whole person, whole company and whole ecosystem approach to measurably improve employee well-being and performance. But we go much further than that, helping our customers build cultures that support well-being that move the needle on their business goals. Our engagement platform is immersive and holistic – as it must be to help solve the bigger well-being and engagement problems facing today’s businesses. Recognized for its own award-winning culture, Limeade serves over 100 employers and top global brands.

We’re committed to creating a mission-driven, positive culture of improvement made up of the best and brightest people in the business. And we’ve got the awards to back it up: Puget Sound Business Journal ranked us #1 Best Workplace in Washington, and Seattle Business ranked us one of the top three Best Companies to Work for in Washington State. We’re one of the fastest-growing companies in North America (Deloitte’s Technology Fast 500™), and Fortune magazine recognized us as a Best Workplace for Women. Learn more at www.limeade.com

About the role:

We’re looking for a Demand Generation Marketing Manager at Limeade to manage the strategy and execution across a variety of inbound marketing programs. This role will be essential for helping Limeade deliver on its vision of measurably improving employee well-being.

Responsibilities span across marketing channels impacting our audience: notably email marketing, direct mail, and webinar creation. This is a fantastic opportunity for a marketer to own key programs that drive business at Limeade.

Responsibilities:

  • Email Marketing
    • Manage the development of email programs to our key audiences
    • Analyze and report on email marketing campaigns KPIs and make recommendations for continual improvement
    • Plan trigger email campaigns throughout the customer lifecycle to maximize conversions and sales
    • Implement A/B Testing to optimize campaign performance and learnings
    • Ensure all email campaigns comply with current email best practice in the industry
    • Partner with the Marketing Operations Manager to develop a clear targeting and test plans
    • Plan and write copy for newsletters, emails, and promotions 
  • Webinar Strategy and Execution
    • Managing the creation and execution of industry leading webinars 
    • Identify unique opportunities to promote these webinars to existing and potential customers
    • Aid in the creation of webinar materials
    • Work with other marketing team members to ensure consistency of messaging and metrics
    • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Direct Marketing Programs:
    • Lead the creation and implementation of direct marketing and other performance channels in driving audience action
    • Identify creative integrations with other digital, sales, and content programs
    • Analyze and report on campaigns metrics and make recommendations to senior leadership
    • Manage direct mail inventory and budgets 

Requirements:

  • Ability to demonstrate Limeade’s values in a consistent and on-going way.
  • College degree in related field or equivalent education preferred
  • 4-5 years experience in a similar role
  • Experience with campaigns using a marketing delivery platform (e.g. Marketo, Hubspot, Mailchimp.)
  • Highly organized, detail oriented, self-motivated team member, that can organize and manage projects across functions and with multiple stake-holders and contributors
  • Ability to handle multiple projects at once in an energizing, fast-paced environment

 

Limeade provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Limeade will provide reasonable accommodations for qualified individuals with disabilities.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • TableauAnalytics
    • Power BIAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • EngagioLead Gen
    • DemandBaseLead Gen

Location

We are located in the heart of downtown Bellevue - within walking distance to great food, Downtown Bellevue Park and the Bellevue Transit Station.

An Insider's view of Limeade

What’s the vibe like in the office?

Imagine walking into a place that immediately sparks excitement, energy and possibility, yet welcomes you like a friend and makes you feel like you belong. That’s what its like at Limeade. We’re productive. We lend a hand. And most importantly, we care. We care about each other, our work, our customers and about making Limeade a great place to work

Helen

Senior Director of Corporate Communication

How does the company support your career growth?

At Limeade we strive to uphold a culture of continuous improvement. We aim to constantly evolve and progress as a company and we want the same for our employees. We support career growth in many ways. We believe that we are only as good as our people are and we want to make sure that they are getting the developmental support they need.

Mari

Manager, People Team

What are Limeade Perks + Benefits

Limeade Benefits Overview

Like a lot of tech companies, we hire the best and brightest people. But what sets us apart is our focus on the “whole employee.” We encourage LimeMates to take walking meetings, race around on scooters or unwind with meditation breaks.

These aren’t “extra perks” — they’re an authentic part of our culture.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
4 weeks of PTO plus 10 paid holidays!
Paid Volunteer Time
1 volunteer day off to use at your organization of choice!
Paid Holidays
10 paid holidays!
Perks & Discounts
Casual Dress
You'll see people in workout clothes on a daily basis!
Commuter Benefits
Company Outings
Fun happy hours, team events, Anything is Possible day!
Stocked Kitchen
All the healthy snacks you could ever need.
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
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