Marketing Operations Analyst

| Seattle

Why Qualtrics?

At Qualtrics, our mission is to close experience gaps—the costly differences between what customers and employees expect, and what they’re receiving.

9,000+ organizations worldwide and more than 80% of the Fortune 100 rely on the Qualtrics Experience Management Platform™ to collect, analyze, and act on feedback—more feedback than they ever thought possible. With Qualtrics XM, organizations can handle the four core experiences of business—customer, employee, product, and brand experience. Organizations can be at every meaningful touchpoint, for every experience, and predict what will resonate most.

Check out why our employees and clients love being part of the Qualtrics family!

The Challenge

Qualtrics is looking for a Marketing Operations Analyst who is passionate about marketing data and desires to directly impact sales teams’ success through increased efficiency and better prospect identification.

This position will define the marketing data management strategy for our prospect database and ensure that the Qualtrics marketing team has access to high quality, unified, reliable data, creating better experiences for our customers and employees. 

The responsibilities include defining and reporting on marketing contact/account data records and driving data quality improvement to positively impact Qualtrics marketing and selling efforts. The role will work in collaboration with global and regional operations teams as well as channel marketing, sales operations, support, and inbound/outbound sales teams.

The Expectations for Success 

  • Define the marketing data management strategy and create a roadmap to improve/scale 
  • Create the measurement plan for data management; monitor and report on prospect database quality metrics
  • Maintain and operate the marketing prospect database to hit agreed quality targets, by executing prospect database record cleansing and other enhancements
  • Own the integrity of our database by maintaining tracking parameters on records, monitor and maintain spambot defenses, and keeping a close eye on the data for anomalies/trends and areas for improvement
  • Work closely with the regional marketing operations teams as well as regional channel and field marketers to understand marketing data requirements regarding how data enters, is standardized and processed, and how it moves through our systems
  • Work with our sales workforce automation data team on prospect database health and quality projects and initiatives (like contact/account deduplication, data standardization etc)
  • Explore, implement and manage data enhancement projects to reduce gaps in the completeness of records
  • Analytical, with the ability to extract and interpret data from various sources and transform it into insights and recommendations
  • A great team player - collaborative, detail-oriented and organized, comfortable working in a cross-functional and matrixed environment
  • High aptitude to learn and adopt new applications to improve efficiency and generate results

Minimum Qualifications

  • Basic knowledge about marketing contact and account data standardization practices, data quality improvement initiatives and data unification
  • Bachelor’s degree from selective university, ideally in information systems, computer science, marketing or business
  • 2 to 5 years of hands-on experience in B2B marketing, or data management for marketing & demand generation
  • Experience working with business owners in defining reporting and data requirements
  • Experienced with using Marketo - MCA or MCE certified - a big plus
  • Experience with CRM systems preferably Salesforce.com 

What differentiates us from other companies

  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours.
  • We take pride in our offices design aiming at cultivating creativity from our rooftop views to an open and collaborative work space.
  • On top of sta
  • ndard benefits package (medical, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office.
  • We believe in sharing Qualtrics success which is part of the compensation for all employees.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and except all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen

Location

The office experience is a 5-minute walk from Pioneer Square. The rooftop deck overlooks the Puget Sound and downtown Seattle.

What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide free medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, company equity, quarterly bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
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