Marketing Operations Specialist
Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it.
The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. Join us as we help change the way people experience the world! Advance your career at a company that is dedicated to your ideas and growth, fills you with purpose, and provides a fun, inclusive work environment.
The Challenge
Qualtrics is experiencing incredible growth through the delivery of an amazing product, and world-class sales and marketing efforts. This position will help scale our marketing efforts by managing our Marketo Instance for our Americas marketing campaigns, in partnership with our Campaigns, Field and Digital teams.This requires a dynamic and detail-oriented marketer who can learn quickly, drive projects independently, and fuel this fast-paced growth.
As a Marketing Operations specialist at Qualtrics, you will also learn from and work with fellow Marketing Operations team members to help create scalable processes that ensure best practices in lead generation, lead routing, funnel management, and revenue attribution. This will also include opportunities to plan & implement new marketing technology to help grow the business.
Expectations for Success
Administer Marketo programs, working with the campaign teams to structure programs and ensure operational efficiency at scale.
Create and analyze reports on marketing and sales activities, effectiveness, and business impact, making recommendations on areas for optimization and alignment.
Monitor and maintain data quality within the marketing database, ensuring accuracy.
Own the lead lifecycle - measure, monitor, and optimize the revenue funnel from inquiry to MQL to closed won opportunity.
Partner with the product, content, email, digital marketing and demand generation teams to optimize systems and create process that will help drive strategies and solutions for improving campaign performance
Collaborate with marketing teams, sales and sales operations to determine and evolve marketing automation best practices.
Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend.
Minimum Qualifications
Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution, delivering under a tight deadline
A high degree of initiative, self-motivation and resourcefulness.
Strong analytical skills and experience with actionable reporting for stakeholders
Technically capable, excellent communicator, and a desire to improve processes.
High aptitude to learn and adopt new applications to generate results
Experience in campaign creation, lead management and/or working with sales team
Bachelor’s or master’s degree from selective university
1-3 years of hands-on experience in B2B Marketing & Demand Generation
Proficiency with Marketo and Marketo Certification preferred
Proficiency with Salesforce.com preferred
A Day in the Life
Why Qualtrics - Chelsea Hunerson
What differentiates us from other companies:
Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
To learn more about what we value read about it directly from our employees Qualtrics Life stories