Company Description

Accolade at a glance…

Accolade is a personalized health and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. With a unique blend of compassionate advisors, clinical experts and intelligent technologies, we engage individuals and families in their health, establish trust, and influence their decisions at every stage of care. Accolade connects the widest array of personal health data and programs to present a single point of contact to the most effective health and benefits resources, while coordinating with providers at every step. Accolade consistently achieves 70 and higher Net Promoter Scores, 98% consumer satisfaction ratings, and up to 15% employer cost savings. Accolade has been recognized as one of the nation’s 25 most promising companies by Forbes, a fastest-growing private healthcare company by Inc. 5000, and is consistently rated a Top Workplace across the country. For more information, visit accolade.com.

What is important to us

Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is:

We find joy and purpose in serving others

Making a difference in our members’ and customers’ lives is what we do. Even when it’s hard, we do the right thing for the right reasons.

We are strong individually and together, we’re powerful

Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.

We roll up our sleeves and get stuff done

Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there.

We’re boldly and relentlessly reinventing healthcare

We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time. 

Job Description

The Member Marketing Content Manager is responsible for all member engagement marketing content, including: origination, writing and editing across media, developing and executing project plans for the completion of content development, creating videos, and partnering on the development and execution of a plan for content testing and optimization. This person should be an experienced content creator who ensures messages are easy to understand and compelling for a consumer audience and continually seeks to elevate content based outcomes metrics.

A day in the life…

· Write and edit content that aligns with member engagement objectives and company goals, while maintaining brand voice, style and tone across all channels.

· Research, develop, edit and customize all member-facing content, such as emails, FAQs, video scripts, online portal messages, text messages, and direct mailers.

· Establish, maintain and follow editorial governance through style guides, creative briefs, calendars and other internal tools.

· Launch and lead process for collecting, creating and sharing member and staff stories that can be featured in content, including management of stakeholder approvals.

· Create member-facing videos.

· Provide consultation to UX team on written communications that may impact the end user.

· Work with team to analyze content performance and rapidly iterate to apply those insights to improve existing content and test better content ideas for the future.

· Identify gaps in member content library and propose new campaigns for activating member populations.

· Manage creative agency resources and project resources as needed

Qualifications

What we are looking for…

· Bachelor’s Degree in English, Creative Writing, Journalism or related field

· 5-6 years of experience in online writing/editing and content marketing

· Expert wordsmith, storyteller and content strategist who can create content that captures consumer’s attention and prompts them to take action

· Excellent teamwork, communication, organizational and project management skills

· Editorial mindset with the ability to research, learn about a wide range of topics and propose creative ideas, all while operating on firm deadlines

· Experience with or ability to learn basic video editing

· Experience in or passion for healthcare is a strong plus!

Additional Information

All your information will be kept confidential according to EEO guidelines.