The Product Marketing Lead plays an integral role in creating demand for our products by creating and positioning an effective value proposition in the market to achieve customer acquisition. You will lead the marketing strategies for our product portfolio, customer needs, industry trends, competitive landscape and market insights.

What you'll do:

• Understand user’s needs by gathering market and competitive intelligence, analyzing the competitive and industry landscape
• Develop constructive product positioning and value proposition statements across marketing channels
• Collaborate with the product team to establish the product roadmap for feature level development and translate technical requirements to product managers
• Collaborate with internal teams to develop go-to-market strategy across various channels
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Post-launch, partner with the sales team to drive sales as part of sales enablement initiatives
• Monitor user acquisition and retention rates. Collaborate with internal stakeholders to drive growth in user acquisition

Who we're looking:

• 9+ years of product marketing experience, 3+ years of management experience
• Start up experience highly preferred
• Strong experience in integrating customer needs, product design and technology with an in-depth understanding of the healthcare industry, and an avid researcher of its emerging trends
• Leadership skills to lead and collaborate across teams
• Experience in launching world-class products in new markets and creative lateral thinking ability for identifying gaps in healthcare and wellness services/ product delivery

Why RoundGlass:

RoundGlass was built on the vision that wellbeing should be at the very center of our life journey. We are not only reimagining how the world experiences wellbeing, but how companies (like our own) support the wellbeing of their people.

We’re a group of talented, socially-conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we’ve built an amazing community and we are always looking for people who share our passion.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. RoundGlass will provide reasonable accommodation to individuals with disabilities who need assistance applying for a job. 

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.