Convoy is leading a movement in efficient freight and one of the fastest-growing startups in the US. We use technology and data to solve problems of waste and inefficiency in the $800B trucking industry which generates over 76M metric tons of wasted CO2 emissions a year from empty trucks. We connect shippers to carriers to move millions of truckloads, saving money for shippers, reducing hassle for carriers, and eliminating carbon waste for our planet. Thousands of customers like Anheuser-Busch, Carlisle, GE Appliance, and Unilever trust Convoy to lower costs, increase logistics insights, and achieve their carbon reduction targets. This is your opportunity to help lead that movement and be part of a fast-growing marketing team that is helping to move the world forward. 

About You:

As the leader accountable for our carrier growth and engagement, you will be a crucial member of the team, identifying new opportunities for us to grow the quality of our carriers using in-app marketing as well as traditional channels. You will partner cross-functionally with other teams (program teams, quality and compliance, brand marketing, product teams) to establish a scaled communication roadmap and strategy with carriers to ensure alignment and drive results across the company.

You will work on all parts of the Carrier (Truck Driver) Convoy app user lifecycle, from activation to customer engagement and churned customer re-engagement. You use data and performance metrics to recommend new initiatives and improve existing campaigns. You’re not afraid to roll up your sleeves to get things done in a fast-paced, ever-changing environment.

You will help drive:

• Drive strategic initiatives to improve supply-side economics.
• Design, execute and scale experiments to increase Carrier (Truck Driver) engagement across all communication channels (email, push notifications, in-app notifications) using Iterable, our marketing automation platform.
• Design, execute, and scale experiments to improve Carrier (Truck Driver) performance (e.g. decrease falloffs, increase on-time behavior) and move Carriers through the quality lifecycle.
• Manage carrier education programs designed to increase feature adoption, engagement, retention, and quality.
• Determine the opportunity size of backlogged campaigns to inform prioritization and automate campaigns that drive the most impact.
• Work with product and engineering teams to develop, test, and troubleshoot additional capabilities to expand our potential use cases on these channels.
• Report on campaign performance using Iterable data and SQL (Metabase).
• Create written documentation to communicate experiments and their results with the rest of the team and company, including lessons, action items, and recommended optimizations.
• Work with product marketing, design, and program teams to plan and execute email, in-app, and push notification messages to engage carriers and support initiatives from external stakeholders.
• Take on ownership of new programs that will arise in the future (we’re a startup and our strategy is growing quickly!).

Required skills and experience:

• Bachelor’s degree or equivalent work experience.
• 5+ years of experience in digital marketing, growth marketing, or product role.
• Experience planning, building and optimizing digital marketing campaigns that drive results.
• Experience using data to report on performance (SQL experience preferred) and optimize effectiveness.
• Startup, tech, or freight brokerage experience is a plus.
• An embodiment of Convoy’s company values.
• Self-motivated; willing to be proactive and take initiative on open-ended projects with little oversight.
• Extremely attentive to detail.
• Collaborative approach and positive attitude. We’re a tight-knit team.

Convoy is an equal opportunity employer and we welcome applicants from all backgrounds. If you’re a passionate team player who wants to have an outsized impact on a diverse and dynamic team, we’d love to hear from you!