At Qualtrics, our mission is to close experience gaps—the costly differences between what customers and employees expect, and what they’re receiving.

9,000+ organizations worldwide and more than 80% of the Fortune 100 rely on Qualtrics Experience Management to collect and analyze feedback—more feedback than they ever thought possible. With Qualtrics XM, organizations can continually assess the quality of their four core experiences—customers, employees, products, and brands. They can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with customers and employees.

The Challenge

The Qualtrics Marketing team is looking for a product marketing leader to drive our GTM, positioning, and vision, and penetration for our Research Core business line. This role will understand the Research Core market space AND the enterprise environment and has proven skill in utilizing digital marketing to broadly penetrate into Enterprise accounts.

Expectations for Success

You’ll know you’re doing a phenomenal job when you are exceeding your business performance goals in the Enterprise accounts. PMMs are responsible for their line of business, defining strategic direction, and driving execution to achieve long-term business goals.

• Build operational cadence and serve as a key and active member of the senior management operating team for respective business line with Enterprise focus
• Monitors business metrics in regard to revenue, pipeline, win rate, market share and product portfolio mix. Communicate these metrics to the senior management team along with appropriate corrective action plans.
• Provide leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
• Drive efforts with product and business development to define an overall product and technology portfolio strategy that will drive the long-term growth for Enterprise
• Collaborate with Sales, Business Development and OEM to define effective sales channels of all products
• Develop target account strategy to focus our account-based selling efforts on top 150 high priority enterprise accounts
• Drive account specific marketing planning aligned to sales strategies for account-appropriate offerings
• Use understanding of the buyer’s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
• Build annual and quarterly marketing plans and metrics for targeted accounts and contacts and measure progress against those targets
• Review and provide analysis of programmatic Account-Based campaigns and rare account-specific tactics for targeted accounts list
• Dedicatedly engage with the direct and indirect sales teams to oversee, communicate, and optimize the impact of marketing activities
• Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services

Minimum Qualifications

• 5-7 years of experience in B2B demand generation
• Experience implementing enterprise lead generation and ABM programs and processes
• Excellent program management and communication skills with and a great track record of working across sales, marketing and technology teams
• Highly analytical and metrics driven

What differentiates us from other companies

• Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours.
• 28 paid days off - 15 PTO and 13 Holiday closures.
• Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year).
• We take pride in our offices design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
• On top of standard benefits package (medical employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office.
• We believe in sharing Qualtrics success which is part of the compensation for all employees.