Product Marketing Manager

| Seattle
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At DefinedData, a DefinedCrowd business unit, we are tackling a wide array of fascinating challenges – like building the data marketplace that scales data operations and helps organizations to bring their data-driven solutions to market faster. We are looking for a world-class Technical Product Manager to join DefinedData. You will collaborate closely with stakeholders across the entire organization to ensure that our B2B platform delights our users.

Across all business units we have a modern tech stack including sophisticated capabilities around data science, multivariate testing and personalization. We’re a highly collaborative, supportive team that values learning, feedback and continuous growth.

What will you do?

  • Competitive research - assessment of competitive product landscape;
  • Execute new product launches including strategy, communications, promotions, collateral, training;
  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns;
  • Ensure strong collaboration and communication across the company and serve as a primary product point of contact for Sales, Customer Success and Marketing;
  • Partner with Product, Design, Sales, and Customer Support teams to gather feedback on products and provide appropriate training tools;
  • Working closely with the Product team to understand and influence roadmaps;
  • Manage content development for product brochures, product website pages, sell sheets, presentations;
  • Be the product voice at events;
  • Develop and implement data-driven lifecycle marketing strategies to drive product growth and retention;
  • Own the analysis, reporting, and optimization of our product marketing programs;
  • Help our sales team understand our product and solution narrative through impactful training including leading workshops, participating in sales calls & customer briefings as appropriate.


Do you have the drive to work in an innovative and ambitious environment?

We’re looking for someone with a determined and proactive mindset, someone inspired and passionate to help us achieve our goals. Our successful candidate is a strong critical thinker, reliable and transparent, with an ability to learn and communicate. We’re looking for someone special to contribute to our unique culture.

Responsible for understanding, positioning and presenting our products in ways that will strengthen our brand and boost sales.

Act as a product expert, knowing the current capabilities and future roadmap of our products while providing as needed sales support. Understanding our different products, defining buyer personas based on real data and feedback, taking a deep dive in the buyer journey and executing new product launches will be important responsibilities.

For this role, you need to be both technical and creative. You should be familiar with various product marketing and communication techniques, with qualitative and quantitative market research techniques, as well as being able to handle cross-functional communications and coordination with other teams.

Reporting directly to the Director of Product you will own the external and internal product messaging ensuring that all customer-facing teams are on-message and maximizing revenue potential.

Our Product Marketing Manager would have:

  • 10+ years of product marketing experience with at least 2 years of experience with tech products;
  • Successful track record launching products;
  • Experience in developing value statements;
  • Solid ROI-tracking skills, able to prove what is or isn’t working;
  • Must be comfortable speaking in front of both small and large groups;
  • Bachelor’s degree in technical field or marketing;
  • Experience in product promotion including social media and paid advertising;
  • Strong quantitative analytical ability and excellent written and oral communication skills;
  • Outstanding verbal and written communication skills. SEO writing is a plus;
  • Good PowerPoint skills;
  • Aptitude for technology and understanding technical concepts;
  • Ability to prioritize and be hands-on


You spend a lot of your time at work, so it should be challenging, fun and interesting. At DefinedData, it will be all of those things and more. Here’s what we offer:

  • A unique culture, healthy working environment, and a flexible working schedule
  • Excellent career development opportunities in a high growth company
  • Access to an excellent compensation and benefits package
  • An international and diverse team, representing +30 nationalities at our 4 locations
  • Global mobility and relocation support with the help of our specialized team
  • Continuous training opportunities leveraging hand-on workshops and formal development opportunities

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • HadoopFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks


111 W. John St., Seattle, WA 98119

An Insider's view of DefinedCrowd

What’s the vibe like in the office?

“The best thing about working for DefinedCrowd is the culture and showing respect towards one another. Everyone genuinely enjoys coming to work every day, and this is what I appreciate the most.”


Software Engineer

How does the company support your career growth?

"What makes DefinedCrowd stand out from other companies is that every employee has a stake in the company’s success. We're very team-driven and collaborate towards our shared vision of a smarter AI. We love what we do, and this shows in the strong relationships we build with each other and our customers.”


Senior Technical Product Manager

What unique initiatives do you have that encourage innovation?

“Being part of DefinedCrowd is more than just a job, it’s about exploring boundaries, tackling challenges and shaping the future. You are valued for your contribution and evaluated on your merit. AI and big data is the new land of opportunity, and with DefinedCrowd, these opportunities are there for the taking.”


Director of Customer Success

What are DefinedCrowd Perks + Benefits

Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Acme's health insurance policy covers up to 100% of out of pocket expenses.
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Acme Co. employees receive between 15 and 15 days per year of paid time off based on years of service.
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Quarterly.
We offer employees A parking subsidy.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses.
Cross functional training encouraged
Promote from within
Online course subscriptions available
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