Public Relations Manager
Why Qualtrics?
Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 9,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit www.qualtrics.com.
The Challenge
This individual would have considerable PR experience and press relationships and would be responsible for corporate public relations and media outreach.
This person would be responsible to:
- Develop PR strategy to create timely, relevant content to drive media coverage, working closely with customers, executives, subject matter experts, and in-house researchers to create compelling content and stories
- Execute on a multi-pronged PR strategy telling the Qualtrics story, promoting original thought leadership, and further establishing the experience management industry
- Work with media outlets to publish timely company information, such as press releases, bylines, brochures, and other materials
- Manage relationships with reporters, editors, bloggers, media influencers and media outlets
- Advocate on behalf of the company brand with external stakeholders and the media across all communication channels and vehicles
- Evaluate media opportunities, facilitate media interviews, create press releases and other announcements
- Monitor industry and market-related news and events to assess opportunities for rapid response and proactive media outreach
- Evaluate and facilitate speaking opportunities
- Write frequently as well as edit and revise content and press releases
- Work across departments to develop PR strategies for events, campaigns, partnerships, and so on
- Work with Qualtrics leadership to develop their public presence
- Analyze media coverage and develop effective reporting on the impact of media coverage and relations
Minimum Qualifications
- Bachelor’s degree in journalism, public relations, communications or related field
- 7+ years of experience in public relations
- Excellent written and verbal communication skills
- Proven media relations skills and well-developed network of relationships with top-tier business media
- Proven writing skills and a strong track record of developing written content
- Extensive experience working at a PR agency leading media outreach efforts