Senior Content Marketing Manager

| Seattle
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What is Knock?

We started Knock to solve problems we faced ourselves as consumers: the process of renting an apartment sucked. It was disorganized, time consuming, and frustrating. It seemed landlords were stuck in the past and didn’t understand how to use technology to their advantage. But the problems and solutions seemed obvious to us, and we had a vision for what a better experience should be. After validating our insights with a few early customers (who became investors) we got to work partnering with real estate companies to deliver on turning that vision into reality.

Five years later, we have helped our property management customers find homes for millions of renters. We’ve developed an industry-defining SaaS platform that automates marketing, accelerates sales, lifts customer retention, and delivers critical business insights that help our customers operate their business. Our customers trust us to deliver the consumer experiences and business applications that are essential to their bottom line. The proof is in our 10x revenue growth over the past two years, in addition to our numerous industry awards. In March of 2019 we announced we raised a $10m Series A round to continue to accelerate growth and product development, led by Madrona Venture Group: https://www.geekwire.com/2019/madrona-leads-10m-round-knock-crm-communications-service-apartment-landlords/

The real estate industry is continuing to undergo an incredible technology transformation, and Knock is one of the companies driving innovation and shaping the way an entire vertical works. But even with a number of accomplishments in our past, we continue to push our vision forward and build the solutions of the future. We are on a mission to modernize the way property management companies run their businesses, by delivering the tools and insights to optimize all aspects of their sales and marketing operations. Practical uses for applied machine learning, connected IoT devices, and AI powered communication technology are all in our future here at Knock. It's a fun space with interesting problems, and provides all kinds of opportunities to get creative and build solutions our customers simply haven't seen or thought of before. If this sounds exciting, we want to hear from you!

About the Role

The Content Marketing lead will partner with marketing, sales, and account management teams to define and execute a content strategy that drives the acquisition and engagement of customers across the pipeline. This role requires a proven leader with expertise in defining a vision, strategy, and roadmap for content investment that will drive customer acquisition and engagement.

Key Responsibilities

  • Develop editorial governance to ensure content is consistent with brand voice, style and tone
  • Test, revise, and optimize content to help determine the most successful messages and mediums
  • Lead the team of internal and external resources to deliver content that drives user engagement and moves customers further down the funnel
  • Collaborate with product marketing, sales, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
  • Develop programs and monitor trends, issues, and topics that matter to the multifamily industry 
  • Stay up to date on best practices in content marketing and conversion rate optimization
  • Clearly communicate strategy, findings and recommendations to the broader team

Required Background, Experience and Skills

  • Proven ability to acquire leads and accelerate deal pipeline through the use of content
  • Storyteller with strong visual and written communication skills and the ability to present complex information simply.
  • Demonstrated experience in setting and driving on-brand content strategies and working across the team to a delivery final product
  • Familiar with SEO strategy and fluent in content categorization and structure, distribution and measurement
  • Familiar with front-end languages (HTML, CSS) and the ability to work with technical teams to prioritize and execute initiatives that drive on-site performance for user engagement
  • Expertise with marketing automation tools like Marketo, HubSpot, Eloqua, Salesforce, and/or Bizible
  • Familiar with metrics/analytics tools (Google Analytics, MS Excel, Tableau) and can build and manipulate spreadsheets to help answer critical business questions and drive data-based decision-making.

Knock Benefits

  • Health, Dental & Medical Insurance
  • Flexible Time Off & Paid Company Holidays
  • Gym Membership at LA Fitness (across the street from the office!)
  • Competitive Salary + Stock Options
  • Public transit reimbursement, bike storage or parking near the office provided
  • Equipment provided
  • Team events
  • Free Lunch Fridays!

At Knock we don’t discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status. We welcome all types!

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Location

Ballard is a hip waterfront neighborhood with trendy restaurants, indie shops, bars and craft breweries centered on historic Ballard Avenue.

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