Our success is dependent on building teams that include people from different backgrounds and experiences who can challenge each other’s assumptions with fresh perspectives. To that end, we look for a diverse pool of applicants including those from historically marginalized groups — women, people with disabilities, people of color, people who are lesbian, gay, bisexual, transgender, and/or gender nonconforming, first and second generation immigrants, veterans, and people from different socioeconomic backgrounds.
We’re looking for a self-motivated content marketer who loves writing, editing, and amplifying amazing stories. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You’ll play a key role in elevating Outreach’s content marketing program, to ensure we serve the right content (tailored for the right persona / industry / segment) to help usher customers through their buyer journey. Our team thrives on testing new ideas, building new processes, and connecting with new audiences.
Location: Greater Seattle Area (Hybrid)
Your Daily Adventures
- Collaborate with product marketers, freelance writers, designers, sales professionals, customers, and industry experts to understand, scope and produce relevant content that meets the needs of internal key stakeholders and most importantly, our audience
- Leverage PMM-driven messaging and narratives to write and edit compelling, research-driven content in all forms. You’ll focus most closely on middle-of-funnel content that helps accelerate pipeline and bring qualified leads to our sales team— so you must be experienced / excited to produce everything from: An infographic to explain our value propositions, An e-book to help educate how our platform helps solve persona pains, Landing pages that compel key personas to trust us as a partner in their journey and ‘download’ to learn more, How-to guides that provide wildly practical, helpful lessons on how to drive predictable, efficient revenue growth, and Prospect email copy that keeps our audience engaged, learning and moving deeper toward ‘decision’ phase
- Help us work smarter, not harder, by brainstorming how we can best repurpose each asset to fully maximize the potential of each effort
- Partner with contractors to successfully deliver projects on time, on brand, and on budget— this might include scoping projects, managing workflows, reviewing content, effectively answering questions to set our contractors up for success
- Manage and optimize our Content Experience Platform— ensuring we serve the right content in the right way to engage and convert web visitors
- Publish and internally socialize final pieces to all appropriate channels, per content dissemination plan, to ensure our demand gen partners can leverage the content you produce, where appropriate
- Highlight content’s impact on revenue, by tracking and documenting content performance— more importantly, help us analyze the data to inform future content plans
Your Qualifications
- Experience as a sales professional and/or creating sales content is required
- Excellent written and verbal communication skills
- 8+ years in a content marketing role at a marketing agency or high-growth SaaS company
- Content operations-savvy
- Experience working with freelancers and vendors to create branded content that sings
- Portfolio showcasing B2B demand generation work samples required
- Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders
- Demonstrated success with growing traffic and driving revenue through content marketing
- The ability to think creatively and share brilliant ideas of how to make content of all types interesting and impactful
- A high sense of urgency and organization while juggling multiple projects
- Bachelor’s degree in Marketing, Journalism or relevant field
- Proven ability to follow editorial governance and coach other writers and vendors to ensure content is consistent with brand voice, style, and tone
- Portfolio showcasing B2B demand generation work samples required
You should include these in your application:
- A link to your online portfolio and password and / or a few examples of middle-of funnel, interest-driving content you produced
- Your resume and LinkedIn profile
- A few words about why Outreach is interesting to you
Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings (or virtual events these days!) because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen (once we're back in the office, that is!)
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
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