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Senior Customer Marketing Specialist

| Bellevue

You: You’re a well-rounded marketing professional who’s passionate about making customers wildly successful. You’re a self-starting team player who’s eager to roll up your sleeves to deliver an end-to-end customer advocacy marketing program that both recognizes our rockstar customers and has measurable business impact.

Us: We are a high-performance marketing organization building global awareness and demand for Apptio’s SaaS applications. We are passionate about what we do and are driven by a common mission to help companies drive digital transformation. We are team players with an entrepreneurial spirit and an eye on results. We are growing fast and need committed, ambitious professionals to help us meet our goals while growing their career.

What we want you to do: We're looking for an experienced, customer-obsessed marketer who can manage and grow our customer advocacy program. You'll own the advocacy vision and roadmap to drive value throughout the customer lifecycle. You'll be responsible for developing programs to give customers the opportunity to engage with their peers in the Apptio community and share their incredible stories. This role serves as a vital and highly collaborative conduit between marketing, product marketing, customer success, sales, PR and AR. You'll report to the Sr. Director, Corporate Communications.

 Requirements:

  • Create and manage a scalable customer reference program that includes: written case studies, customer quotes, customer videos, physical and virtual events and sales references.
  • Work with account management and customer success teams to build relationships with existing customers and develop a repeatable, streamlined process to identify customer evangelists.
  • Recruit and develop a portfolio of customer references that address the strategic imperatives that our customers face.
  • Support the growth of our Gartner Peer Insights review program.
  • Program manage the execution of our quarterly Customer Advisory Board, working cross functionally with our products organization.
  • Maintain and administer a customer reference library to support a scalable advocacy program for tracking customers, their use cases, reference status and reference activity.
  • Project manage the process to create customer evidence with product marketing, campaigns, content marketing, legal, and design.
  • Ensure programs are scalable across products and our global geographies.

Basic Qualifications: 

  • 1-3+ years of experience in a B2B marketing role; technology or software industry preferred.
  • 1 year of customer references experience.
  • Bachelor’s Degree in Marketing, Business or related field required.

Preferred Qualifications:

  • Exceptional writing and copy-editing skills.
  • Knowledge of business-to-business marketing methods, tools and strategies; ability to plan, develop and execute multi-platform campaigns across Salesforce.com, Marketo or comparable marketing Salesforce automation platforms.
  • Adept at hands-on program execution; process definition, content review, and socialization.
  • Ability to thrive in a fast-paced environment, comfortable with ambiguity.
  • Administration of customer reference management solution (Reference Edge).
  • Passion for building community; expert in working with community platforms (Jive, Salesforce Communities).

The Company 

Apptio is the leading software to fuel digital transformation. We help technology and finance leaders make smart decisions as they plan, analyze, and optimize technology investments in pursuit of digital transformation. Apptio’s software uses machine learning to translate technology costs and utilization across on-premises systems, vendors, projects, agile and cloud systems into a holistic, business-centric view. With Apptio, IT leaders make smarter digital transformation investments. Companies of all sizes and geographies trust Apptio to fuel their digital transformation, including 50% of the Fortune 100. For more information, please visit www.Apptio.com. 

Apptio Inc. is not open to 3rd party solicitation or resumes for our posted FTE positions. Resumes received from 3rd party agencies that are unsolicited will be considered complimentary.

Apptio, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Apptio, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

Bellevue is just across the lake from Seattle. A 5 minute walk to transit, free parking, food trucks, and plenty to do after work.

An Insider's view of Apptio

What are some social events your company does?

Apptio has an annual company holiday party and an annual company summer picnic. In Products & Engineering, we also have release parties, hackathons, white elephant gift exchanges, and teams occasionally host a 'Bite of Apptio', which is a food happy hour with different themes. The social events are a great way to meet coworkers from other teams!

Kalise Ball

Software Development Engineer II

What projects are you most excited about?

We’re improving our deployment methods and it’s really exciting. We’re using modern technologies to reduce deployment failures, increase developer velocity and empower engineers to own their own applications. We’re exploring cutting edge technologies and contributing to well-known and highly regarded open-source.

Lee Briggs

Principal Infrastructure Engineer

What does career growth look like on your team?

Each person is empowered to make choices every day that have direct impact on everyone's success. All ideas are given fair consideration. In my 5+ years here I have seen great career growth - everything from junior engineers right out of college up to highly experienced leaders encouraged to take that next big step.

Tanner Means

Senior Software Development Engineer

How do you empower your team to be more creative?

I constantly ask what is speeding them up or slowing them down. I ask for things to be thought of as "what if" and "why not". Oftentimes, especially in a team setting, a solution is simpler than expected. Collectively, we can solve most problems on our own, but for the things that need muscle or grease, I make those my priority.

Jarod Greene

VP, Product Marketing

What are Apptio Perks + Benefits

Apptio Benefits Overview

Apptio benefits include Company-Paid employee health, dental, vision, life, and disability insurance, Apptio stock and generous contributions to a health savings account. We also offer participation in a flexible spending account, 401k, employee stock purchase plan and other voluntary programs.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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