Responsibilities

• Own and optimize lead gen on 3rd party comparison, review & affiliate sites (i.e. Capterra, G2Crowd) to drive demand
• Develop & drive review programs, determine KPIs, establish reporting and strategy
• Maintain listings, own bidding and advertising strategies on comparison & affiliate sites
• Partner with marketing stakeholders: Website, Brand and Product Marketing to keep listings on brand and up to date
• Other Demand Generation projects as needed

Requirements

• 3+ years in digital marketing, e-commerce or affiliate marketing
• Experience with marketing digital products (e.g. software, SaaS)
• Strong communication skills – written, graphical, and verbal
• Ability to focus on both quantitative and qualitative data with appropriate balance
• Knowledge of CPC-based distribution partners, bid management, and optimization
• Knowledge of various business models, paid search, content, review, referral
• Strong excel skills
• Experience managing contractors and vendor relationships
• Analytical experience in conducting own analysis on channel performance, identifying optimization opportunities and using data to inform business decisions and experience in Excel