Senior Digital Marketing Manager

| Seattle
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About the Company:

Qumulo is the leading file data platform for multicloud environments, providing unrivaled freedom, control, and real-time visibility for file data at massive scale. Fortune 500 companies, major film studios, and the largest research facilities in the world trust Qumulo to help them innovate with their mission-critical digital files. The Qumulo experience makes file data management simple with continuous new features, a single solution for all workloads, and access to customer success experts on your schedule. 

About the Position:

You will work with marketing leadership and collaborate with sales and corp marketing on the development and execution of strategic search marketing and other paid media programs. The search marketing and paid media programs will drive digital demand/lead gen to increase customer/industry awareness and interest in Qumulo solutions. This position plans and manages the execution of search marketing program initiatives, including paid media, digital channel optimization, demand gen, brand awareness, campaign execution, and promotion and expansion priorities. You will use knowledge of paid media marketing tools to improve the development of demand gen programs to track key metrics to ensure marketing programs accomplish business objectives. The Sr. Digital Marketing Manager will collaboratively develop ad copy, keyword lists, ad placements, display ads, and targeting criteria for key personas across the buyers’ journey while working closely with designers to ensure landing pages are optimized for conversion from paid media channels. You will be expected to build and develop relationships with external agencies, serving as the executional lead.

 You Are:

  • Customer-Obsessed - You are deeply empathetic, constantly putting yourself in the shoes of our potential members.
  • Creative - You’re curious. You’re always learning. You don’t need to be asked to think outside of the box.
  • Hyper-Organized - Quite simply, you get things done. You achieve results on time and on deadline while communicating progress along the way.
  • Entrepreneurial - You’re a self-starter who loves to own things end-to-end. You don’t ask for permission; you’re too busy making things happen.
  • Solutions-Oriented - You dive into the details to uncover the optimal solution.
  • Collaborative - You bring great ideas to the table and seek out how to include others to make your ideas even better. People value your opinions and love that you respect theirs.
  • Impactful - You’re deeply mission-driven. You think there’s more to life than software that enables puppy ears to be superimposed in photos (we concede those are cute).

Responsibilities:

  • Development and execution of search marketing and paid media demand gen programs
  • Development and execution of digital ads across search engines and other ad platforms
  • Plan and manage the execution of Qumulo marketing initiatives (Demand Gen, Brand Awareness, Campaign Engagement, Promotion & Expansion)
  • Collaborate with marketing operations on automation integrations for Demand Gen
  • Track key metrics to ensure programs accomplish business objectives
  • Execute programs with messaging aligned to key personas
  • Work closely with designers on messaging and ad creative
  • Build, develop and lead relationships with external agencies

Qualifications:

  • 5+ years of experience in search marketing and paid media program development and execution
  • Over 3 years in B2B marketing and demand gen for information security, application services, data storage and/or cloud ERP brands, as well as agencies.
  • Experience managing marketing programs and digital advertising agencies
  • Experience in development and execution of strategic marketing plans
  • Excellent written and verbal communication skills across comms, web, nurture, and advertising
  • Strong analytical skills
  • Startup experience

Essential Function Of Time:

  • Oversee creation and execution of search marketing and paid media programs (50%)
  • Assist with development of ad creative and digital ads (20%)
  • Write copy for demand acquisition programs, and direct agency (10%)
  • Analyze metrics and web analytics based on key performance indicators (10%)
  • Collaborate with other marketing teams and cross-functional partners (10%)

Qumulo is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

Please note that employment at Qumulo is contingent upon completion of a successful background check.

For more information on Qumulo's Applicant Privacy policy, please click on the following link:

https://qumulo.com/applicant-employee-privacy-notice 


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • CLanguages
    • RustLanguages
    • ReactLibraries
    • ReduxLibraries
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

1501 4th Ave, Seattle, WA 98101

An Insider's view of Qumulo

What’s the vibe like in the office?

The Qumulo office is filled with collaborative bustle. I love hearing the hum of the office. At every moment you can witness outbursts of joy at solving a problem together, ideas being surveyed from a team, or teammates jumping in to provide support.

Jill

Member of Technical Staff

What are Qumulo Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per week.
Professional Development Benefits
Cross functional training encouraged
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