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Senior Manager, SEM

| Seattle


Are you passionate about owning and operating massively scalable systems? Do you consider yourself a tech savvy, hands on manager, a sharp analytical mind? Are you interested in managing $50M+ annual budget? If so, here is an opportunity tailored for you.


Take this unique opportunity to join one of the fastest-growing companies in the world. As Groupon has transformed local commerce by creating the world’s largest local marketplace, we are leveraging that strength and millions of users to rapidly expand our travel business, Groupon Getaways. Our mission is to provide consumers with amazing deals and access to top places to stay and the best local attractions and activities at the web’s best price. To help us on this mission, we are looking for a senior leader in our Seattle development center who shares our passion for crafting a new evolution in local commerce.


The global Search Marketing team is responsible for growing Groupon traffic from external search engine users and providing them better and more engaging experiences on the site in order to drive new customer acquisition and greater revenue for all of Groupon’s worldwide lines of business including Local Deals, Products, and Travel.  We do this primarily through automated SEO, SEM, and Landing Page Optimization technologies, deep data science driven bidding algorithms and agile content and link generation strategies. The team is a key component to implementing Groupon’s “Pull” strategy that is already transforming Groupon from its origins as a daily deal company to an ever present source for customers to discover their own cities or to discover the world through travel.


In this position you will drive Search Engine Marketing for Groupon North America.  You will operate the systems and execute the processes that power SEM. You will work directly with Local, Getaways and Goods GM and engineering teams on overall strategy and usability, conversion and SEM factors. You will be responsible for reporting the business metrics of Search Marketing to various business leads throughout the organization.  You will work closely with marketing finance, marketing analytics and the regional marketing leads to forecast the annual budget and adjust it throughout the year to incorporate changes due to external and internal influences. Ultimately, you will be responsible for ensuring that search engine marketing executes optimally throughout the year and serves as a huge catalyst for Groupon’s aggressive annual growth plans.



  • Partner with Local, Goods and Getaways Product and Business teams to set goals and to identify dependencies e.g., certain supply requirements or buildout of certain technology features

  • Quarterly budget meeting aggressive spend, revenue and acquisition goals.

  • Define the strategic SEM program roadmap for and drive both the long-term and short-term initiatives to deliver against that roadmap.

  • Manage day-to-day operations of the SEM programs and maintain a high-standard of operational excellence.

  • Report business results to senior management and communicate closely with internal stakeholders.

  • Understand organizational and product goals and map them to specific project deliverables

  • Manage key SEM vendor relationships

  • Work closely with Groupon’s Search Marketing Product and Engineering Teams to define products to enable operations within your team.


Basic Qualifications

  • 8+ years of professional experience

  • 5+ years proven track record successfully managing Digital Marketing channel of global scale

  • Excellent verbal and written communication skills with experience reporting business to senior management

  • Extreme proficiency in quantitative analysis and communicating the results of that analysis.

  • Experience working with geographically distributed teams

  • Degree in Computer Science, Information Systems, Decision Sciences, Maths, Economics, Statistics or a related business and analytics degree and equivalent experience, MBA is a plus


Preferred Qualifications

  • BS Computer Science or equivalent

  • Demonstrated proficiency in SQL and at least one programming language.

  • MBA

  • Experience managing projects and teams in an Agile environment

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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