Senior Marketing Operations Manager

| Seattle
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We are one of the main reasons it’s possible to text with a business today. Zipwhip was the first company to enable texting on existing business phone numbers, and we are now the world’s leading business-texting software and API provider. More than 35,000 companies use us to increase customer engagement and drive growth through texting on their existing landline, VoIP or toll-free phone number. Intuitive cloud-based software, an enterprise-grade API and direct network connectivity mean businesses can use any computer or mobile device to securely and reliably reach their customers, every time.  

Our strong venture backing allows us to aggressively invest in our product, technology and team; we’ve received nearly $100 million in funding from the likes of Goldman Sachs, M12 (Microsoft Ventures) and OpenView. We are consistently ranked one of Washington’s fastest-growing workplaces, and were voted the 6th best place to work in the state by Seattle Business magazine and The Puget Sound Business Journal in 2019.  

Every day we work to uphold our core DIRECT values: Determination, Innovation, Respect, Enthusiasm, Collaboration and Trust. We know that we’ll build better products if we have a diverse and inspired team that’s encouraged to make mistakes and experiment.  

If you want to be part of a team where you’re supported and empowered to change the way the world communicates, then we’d love to hear from you. 

How this role makes an impact:  

As Senior Marketing Operations Manager, you will design, build, test, and maintain the marketing automation stack for the digital engagement team and greater Marketing, Product, and Customer Success teams.

This role is mostly operations focused with a heavy emphasis on technical execution; you will serve as the technical expert and administrator for our digital marketing tools. This includes maintaining our marketing automation platform (Marketo) to generate, score, route, attribute, and report on new qualified lead records, as well as supporting the execution of a steady stream of engagement campaigns via Marketo, our in-app communication tool Pendo, and our Drift chat bot. These campaigns ultimately drive use of our software, advance user knowledge of best practices, and increase customer satisfaction.

You will be responsible for managing the technology for our end to end channel tracking, including the flow of data across marketing platforms and web properties. These tools include the marketing website, Marketo, Salesforce, Pendo, Drift, advertising platforms, and more. As part of this effort, you will collaborate closely with our analyst, acquisition marketing team, and web manager.

Working knowledge of an integrated marketing automation stack is a key requirement for this role. The position requires project management experience, and extensive leveraging marketing automation and data management tools.

What you’ll be working on:  

  • Design, build, test, and maintain the digital marketing stack for the digital engagement team
  • Function as admin and technical subject matter expert for key digital engagement tools
  • Partner closely with Digital Engagement team members to support a comprehensive pre- and post-sale customer engagement strategy This program delivers personalized and dynamic content to guide users through the customer lifecycle
  • Ensure all digital engagement assets and campaigns meet relevant message compliance rules. (GDPR/CASL)
  • Maintain lead-gen operations, including forms, attribution, scoring and routing systems
  • Troubleshoot and create new form implementations using Marketo’s 2.0 form javascript API
  • Maintain all integrations with Marketo, Salesforce, Pendo, Drift and our Zipwhip API
  • HTML/CSS debugging for both forms and email content when necessary

The skills you’ll need:  

  • Bachelor’s degree or equivalent combination of education and experience
  • Demonstrable technical marketing operations experience. Extensive hands on building and executing on integrations, automations, and data management projects
  • Marketo specific expertise required. Advanced certification or expert level project experience required (Implementing new instances, launching new integrations, building modular, scalable automations, etc)
  • Strong proficiency in list and database management – Boolean operators, nested logic, reusable segments, etc
  • Proficient in Microsoft Excel – Vlookup, functions, concatenation, data manipulation for investigation and efficient campaign operations
  • Skill set with additional marketing tech solutions (Salesforce, Drift, Pendo, Google Analytics, etc)
  • Working knowledge of basic HTML/CSS – The ability to quickly debug and understand our form/website integration, check values in hidden fields, CSS styling, etc
  • Ability to read and write basic javascript is preferred, but can also develop those skills in the role
  • Advanced user knowledge of marketing automation best practices, including campaign organization, design, execution, measurement and database management
  • Excellent verbal and written communication skills
  • Ability to prioritize and handle multiple projects simultaneously, and maintain a high level of detail and accuracy
  • A curious and passionate personality
  • Strong investigative and debugging skills
  • Ability to work independently on projects with little supervision
  • Ability to present project plans and investigative findings in a clear, concise manner

Why Zipwhip?  

  • Ranked the #6 best workplace in Washington in 2019 from Seattle Business magazine and The Puget Sound Business Journal 
  • Consistently ranked one of Washington’s fastest-growing companies by Deloitte 
  • Competitive salary and stock options
  • Full benefits package including parental leave, 401k, flexible remote work, generous PTO
  • Health benefits including paid maternity and paternity leave, medical, vision, disability and life insurance 
  • Free on-site weekly yoga and meditation classes hosted by ZUM fitness, and discounted memberships to Soul Fitness and CorePower Yoga 
  • A brand new office on Elliott Bay with easy beachfront park access 
  • Stipend for transportation and cell phone usage 
  • A culture of transparency and open communication, including a catered weekly lunch meeting hosted by our CEO 
  • Values-based leadership and a commitment to building diversity and inclusion 

We are an equal opportunity employer and we value diversity of all kinds. We prohibit discrimination against any applicant or employee based on any legally recognized basis. This includes, but isn’t limited to, race, color, national origin or ancestry, citizenship status, creed, religion, gender identity or expression, sexual orientation, pregnancy, marital status, age, veteran status, disability or any other status protected by federal, state or local law.  

We are an E-verify participating employer. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • BasecampManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen


We just moved into a brand new space across from Elliott Bay - check out our water view, sky bridge to a beach park and roof deck.

An Insider's view of Zipwhip

What are some social events your company does?

Every Friday we do something called Gourmet Lunch Friday, or "GLF" as we call it, where we get lunch catered by local chefs and the whole company comes together to eat lunch. This is also a time to go over weekly updates about product, engineering, and sales.


Talent Manager

What are Zipwhip Perks + Benefits

Zipwhip Benefits Overview

Flexible PTO policy in addition to 11 other standard holidays
About 8 days of paid sick leave per year
Medical, dental, and vision benefits
401K (matching 100% of the first 1% and 50% match on 2-6%. Only 17% of companies have better matches than we do)
Parking or transportation subsidy of $75/month
Cell phone stipend of $20/month
Gourmet Lunch Fridays (catered lunch every Friday)
Free drinks and snacks in the office space
Subsidized breakfast and lunch in cafeteria
Discounted fitness center near the office, and free fitness classes in the office

Volunteer in local community
Zipwhip participates in local volunteer activities such as the Big Climb -Leukemia & Lymphoma Society, Backpack Bridgade, and PAWS.
Friends outside of work
Eat lunch together
Intracompany committees
Zipwhip has culture and fun committees that are re-elected annually and manage events and programs from our annual holiday party to our volunteer programs.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
matching 100% of the first 1% and 50% match on 2-6%. Only 17% of companies have better matches than we do
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Zipwhip provides employees a subsided gym membership program at a gym near the office for $20/ month.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Cross functional training encouraged
Promote from within
Customized development tracks
Paid industry certifications
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