Company Description

Paying the right way, getting paid what you’re worth — it’s complicated, and it matters. Compensation used to be a dark art. Not anymore. PayScale helps employers and their employees understand the right pay for every position and effectively communicate about compensation.

PayScale pioneered the use of crowd-sourced compensation data and unique matching algorithms to power the world’s most advanced compensation platform and continues to be the compensation market leader, featured in G2 Crowd's 100 Best Software Companies for 2018, based on user reviews.

We foster a working environment that generates new ideas, promotes ownership and experimentation and encourages highly motivated individuals to be truly creative. Are you forward-thinking, tenacious, and inventive? If so, PayScale may be the perfect place for you to grow your career!

Job Description

What We Do: Our Demand Generation Marketing team builds multi-channel marketing campaigns (email, paid social, display/SEM) that deliver leads for our sales organization. We are constantly employing CRO best practices in effort to make data-driven decisions, designed to optimize our campaigns to increase conversion rates throughout the funnel. Our team is curious, innovative, and hardworking (but we also love to have fun!).

What You Do: The Sr. Marketing Specialist is tasked with crafting hyper-targeted and highly engaging content for the B2B buyer audience, in support of the greater Demand Gen strategy. This position requires a savvy marketer who can put themselves in the customer's shoes to drive substantial engagement and find new, innovative ways of reaching potential customers. Content topics will range from Human Capital industry thought leadership to PayScale product messaging.

Day-in-the-Life: As a Senior Marketing Specialist, a typical day may include the following…

• Spend 3 hours writing amazing email and landing page content that aligns with persona guidelines; ensuring you are on track for quarterly project completion
• Set up A/B tests for poorly performing landing pages and optimize to improve form fills, using data from successful pages to inform test
• Monitor Google Alerts for competitor news and content; include important competitive intel in weekly report to sales leadership
• Block off 1 hour in order to research industry news; incorporate content in existing marketing campaigns
• Attend one-on-one meetings with content marketing, product marketing, or sales to share campaign performance data and gather feedback

First Year in Role:

• Month 3: You have studied up, and have developed a firm understanding of PayScale's B2B customer personas and demand generation processes. You have quickly picked up on our tools and workflow, and have begun to create and execute on campaign content.
• Month 6: You are crafting and deploying thoughtful content, for multi-channel campaigns and have used the analytics at your disposal to optimize said campaigns. You have strengthened your understanding of our marketing processes, and are well on your way to becoming a subject matter expert in all things PayScale Demand Gen!
• Month 12: You are now operating autonomously in the design and deployment of new, multi-channel demand gen campaigns. You monitor your campaigns with a keen and creative eye, always looking around corners for ways to improve their yield. You've come to the table with new, data-driven ideas on how to increase our conversion rates and quality of leads in future campaigns.

Qualifications

Experience:

• 3+ years of B2B marketing experience developing and executing omnichannel marketing campaigns; preferably within a SaaS environment
• Success creating and deploying demand generation campaigns across email, paid social, and display/SEM
• Outstanding content creation and communication skills
• Experience conducting A/B testing and conversion rate optimization

Skills:

• Campaign planning
• Email marketing
• Web marketing

Tools:

• Marketo or similar marketing automation software
• Unbounce or similar landing page builder
• Salesforce or similar CRM software
• MS Excel
• Tableau

Additional Information

Meet Your Manager: The myth! The legend! Mike is an experienced marketing leader who's passionate about helping the team succeed. Mike has worked in the tech space for 8+ years as a marketer, and 10 years in sales. Mike also led the sales development team in addition to being a member of the Demand Gen team at PayScale. Mike is all about teamwork and finding new and creative ways to solve problems.

Hiring Process: “Change is the only constant in life (and PayScale)” – Heraclitus (okay, so we paraphrased a bit). The hiring process outlined below is a rough overview, and is subject to change based on business priority, interviewer availability, etc.

1. Recruiter Screen
2. Hiring Manager Screen
3. Onsite Interviews

Benefits & Perks – The Highlights:

• Flexible Paid Time Off policy
• 10 paid holidays
• Amazing Medical/Vision/Dental/Prescription coverage: 100% company-paid premiums for employees; 50% for eligible partners and dependents
• Flexible Spending Account (FSA) options for pre-tax employee allocations towards: Medical, Dependent Care, Parking, and Transit
• Long Term Disability, Short Term Disability, and Company-paid Life Insurance
• Competitive Maternity and Paternity Leave, and onsite Mother’s Room
• 401k which vests immediately, complete with company match
• Onsite bike storage, lockers, showers, and clothes dryer
• Ergo friendly chairs and sitting-standing desks
• Company-hosted happy hours every Friday afternoon
• Fido Fridays (our canine colleagues join us the first Friday of every month. WOOF!)

Equal Opportunity Employer: PayScale provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. PayScale complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.