Senior Product Marketing Manager, Mid-Market Games

| Bellevue
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The Opportunity

Unity is the world’s most popular game development platform, used by millions of game creators to reach billions of players.

As the Senior Product Marketing Manager for Mid-market Games, you will be responsible for developing and driving the business strategy and go-to-market plans. You will be the expert of the mid-market and SMB game customer segment, and will work to align value propositions for Unity solutions to buyer personas within the video game industry. Your success will depend on a comprehensive understanding of Unity’s solutions and its customers, measured by your impact on Unity’s business goals.

You will report to the Head of Product Marketing for Games and partner closely with Marketing, Product Management, Business Development, Sales, Sales Operations, and other support teams to deliver innovative and high-impact marketing to game creators.

What You’ll Be Doing
  • Define the go-to-market strategy for the mid-market games market segment and lead the cross functional execution across the broader marketing organization
  • Collaborate with technology-focused product marketers to ensure value propositions and messaging of technology, features, and services carry through into your narratives
  • Partner with content marketing and demand generation to define what content will be created to target users and drive the pipeline
  • Own the relationship with inside sales leadership to concept and drive campaigns, execute sales plays, and best enable account executives’ success
  • Know your target customer base and champion their needs through data analytics and direct engagement to contribute to roadmap and inform broader go-to-market plans
  • Influence and align strategic plans across teams - even outside of your direct domain - to drive a more cohesive and impactful long term strategy
  • Develop comprehensive sales enablement to sell effectively and hit revenue targets, help define sales toolkit contents, support in the creation of the materials, and ensure the sales teams are trained support teams to deliver innovative and high-impact marketing to game creators.
What We’re Looking For
  • Demonstrated ability to positively influence people across all functional areas of an organization, from executives to sales to marketing
  • Experience in working with B2B sales teams, understanding their needs and motivations, and cultivating a mutually beneficial relationship
  • Ability to build thoughtful, strategic, data driven, and actionable B2B plans, then bring them to completion while conducting market and customer analysis
  • Can rapidly grasp complex technical details and potential use cases for technology across a wide spectrum of game-related technology domains
  • Comfortable with orchestrating a high-level, strategic plan, then getting into the details to ensure flawless execution and a knack for focusing and prioritizing ruthlessly in a very fast-paced and ambiguous environment, in order to drive the greatest impact
You Might Also Have
  • Demand gen and ABM experience
  • Background in the video game industry
  • Creative marketer who goes beyond the basic
Life at Unity 

Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. 

The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.   

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

#LI-LB1 #SEN

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PeriscopeAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • FavroManagement

Location

Our office is located in the heart of downtown Bellevue, where we are surrounded by a variety of shops, restaurants, and entertainment.

An Insider's view of Unity Technologies

What are some social events your company does?

I think everybody loves the annual holiday party, and this past summer we had a company picnic that was a huge hit. My team is developing a robust events program of not only regular social functions, but also events that encourage wellness and community involvement! One of my personal favorites is the office yoga.

Casey

Workplace Experience

How has your career grown since starting at the company?

Since joining Unity, the freedom and independence offered here has helped me grow tremendously. I’ve been able to work on the technologies that interest me, and work with those that have a lot of knowledge and background in the field.

Tom

XR Developer

How do you empower your team to be more creative?

I've found that creativity requires autonomy, trust, and clarity. Autonomy to define a problem and collaborate to find the best solution. Trust or "psychological safety" to ensure diverse perspectives are openly shared and considered. And clarity, so everyone knows at a high-level what success looks like and are working towards shared goals.

Brandi

Head of Product Management, Cloud Services

What kinds of technical challenges do you and your team face?

One significant challenge we face is working with multiple web frameworks within the same website. Being a product of geographical separation as well as multiple acquisitions, our dashboard isn't as integrated as we would like. We work to maintain a balance between rewriting code and ensuring that we continue to deliver a high quality experience.

Rohit

Sr. Software Engineer, Cloud Services

What are Unity Technologies Perks + Benefits

Unity Technologies Benefits Overview

Unity provides a complete benefits package for each of our regions; including medical and dental coverage, vision care and a health care spending account for use on services of your choosing. Many of our packages also include wellness coverage with local partners including gyms and boutiques in your area.
In addition to our health benefits, Unity offers a work-from-home budget that allows employees to cover expenses which make their remote working conditions as comfortable as possible during the pandemic. While in the office, employees can enjoy an array of food and beverage, and an awesome workplace with top rated spaces for work and entertainment!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Unity provides daily lunches and occasionally provides treats & smoothies for breakfast!
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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