Company Description

What is important to us

Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is:

We find joy and purpose in serving others

Making a difference in our members’ and customers’ lives is what we do. Even when it’s hard, we do the right thing for the right reasons.

We are strong individually and together, we’re powerful

Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.

We roll up our sleeves and get stuff done

Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there.

We’re boldly and relentlessly reinventing healthcare

We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time. 

Accolade at a glance…

Accolade is a personalized health and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. With a unique blend of compassionate advisors, clinical experts and intelligent technologies, we engage individuals and families in their health, establish trust, and influence their decisions at every stage of care. Accolade connects the widest array of personal health data and programs to present a single point of contact to the most effective health and benefits resources, while coordinating with providers at every step. Accolade consistently achieves 70 and higher Net Promoter Scores, 98% consumer satisfaction ratings, and up to 15% employer cost savings. Accolade has been recognized as one of the nation’s 25 most promising companies by Forbes, a fastest-growing private healthcare company by Inc. 5000, and is consistently rated a Top Workplace across the country. For more information, visit accolade.com.

Job Description

The Sr Manager Digital Marketing reporting to the Sr. Director, Digital Marketing will create new B2B campaigns, conduct bid management and optimization, define an launch ad testing frameworks and prepare campaign reports. The keys to success in this role are confidence, accountability and a cross functional action-oriented attitude.

A day in the life…

• Collaborate cross functionally with marketing team members to achieve project goals in B2B setting
• Develop keyword lists and ad copy for PPC campaigns and SEO optimization
• Create new campaigns (PPC, Display, Paid Social) utilizing internal & external web and publisher platforms
• Proactively identify and implement potential campaign improvements and optimizations
• Define and own digital ad testing frameworks across digital publishers and ad networks
• Manage keyword research tools, competitive analysis and monthly budget management and planning
• Assess landing pages used in marketing campaigns across publishers
• Create campaign and other digital reporting to illustrate digital program efficacy
• Monitor new trends in search and other digital advertising and make recommendations to marketing and the business
• Manage new cross functional projects and campaigns from initiation to completion
• Work with the business stakeholders to define expectation timelines and deliverables of digital campaigns
• Translate business goals into deliverables

Qualifications

What we are looking for…

• Bachelor’s Degree in Marketing, Business, or related field
• 3-5 yr experience in search engine marketing on Google, Bing, and other digital banner platform experience.
• Strong B2B background and experience
• Familiarity with Google Analytics or other third-party analytics and optimization tools
• Strong working knowledge of Microsoft Office other digital marketing tools that enable success
• Excellent communications skills to deliver monthly and quarterly performance reporting and other presentation needs
• Excellent verbal and written communications skills, high degree of professionalism, and strong attention to detail
• Must have the ability to multitask and work within firm deadlines
• Prior experience with PPC and SEO competitive analysis tools
• Agency experience or experience working with multiple advertisers is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.