Job Summary

The Senior Paid Search Analyst is responsible for supporting all aspects of paid search campaigns from strategy development, implementation, optimization, reporting and analysis. Your responsibilities also include the day-to-day management of paid search campaigns (PPC, pay per click) and banner advertisement service offerings on multiple channels including Google, Bing, Facebook, LinkedIn, etc. Ideally, you are self-starter who can manage all detailed aspects of client's paid search campaign activities. You should have at least 2 years of hands-on experience in online marketing with a heavy focus on paid search management across multiple channels. This individual should possess a great depth of tactical knowledge in paid search services.

Responsibilities

• Research and develop paid search campaign strategies and plans for our clients
• Uncover opportunities for optimization by conducting keyword research utilizing a variety of tools
• Meet, or exceed, ROI goals for clients by continuously optimizing platforms, campaigns, keywords, ad copy and landing pages
• Facilitate the management and growth of digital advertising accounts
• Analyze and report on digital advertising campaign results and present to client by documented reports and presentations
• Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal and external customers
• Lead trainings to develop new talent, advance practice to new topics in the industry, and reinforce Wheelhouse DMG SEM best practices to the team

Skills and Attributes

• Experience in the application of paid search and search engine marketing practices.
• Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.
• Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
• Advanced proficiency in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications.
• Google AdWords and BingAds Certified preferred.
• BA/BS from accredited college or university.
• Minimum 2 years of working experience in paid search operations with an understanding of web analytics.

The person we seek is bright, personable and enthusiastic. You have a passion for digital marketing and a broad range of experience and interests. You won’t limit yourself to the Duties listed above, and instead you’ll strive to drive Wheelhouse forward. Above all though, the team member we seek is kind and considerate and wants to work with others who strive to be the same. 

​Benefits and Perks

• Health Insurance (Medical, Dental, Vision, Life, Short-Term Disability)
• 401K & matching contributions
• Flexible schedule
• Volunteer opportunities (Check out what we've done so far on our blog!)
• A fun company culture
• The opportunity to grow your career beyond your initial role

Our Company

Wheelhouse Digital Marketing Group is a performance-driven digital marketing agency. We work with companies large and small to discover and make the most of new opportunities in an exciting, ever-changing digital landscape.

Our work is varied. We’ve developed global domain strategy for a billion-dollar insurance network and harnessed SEO to help dozens of ecommerce companies make organic search their fastest growing and most profitable source of revenue. We’ve built digital advertising campaigns that generate tens of millions in profit for an online bookseller, tripled lead generation for a leading telecommunications company through conversion rate optimization, and developed and implemented analytics strategies for a 150-site healthcare provider.

Although the digital strategies we employ vary with client needs, our identity does not. 

Our values are our north star. They guide our decisions and our every action. We’re committed to being a partner who goes above and beyond to make sure our experience together and the results we achieve are exceptional.

Wheelhouse DMG is an equal employment opportunity employer. All employees have the right to work in a discrimination-free environment. Wheelhouse DMG will not permit or condone any arbitrary or unlawful discrimination in the workplace. It is our policy that all employment decisions will be made without regard to race, color, sex, sexual orientation, creed, religion, age, marital status, national origin, disability, honorably discharged veteran or military status, genetic characteristics, political affiliation, or any other factor protected from discrimination by state, local, or federal.