Who we are:

Rover.com connects pet parents with the world’s largest network of pet sitters and dog walkers. On Rover, pet parents can easily discover, book, and manage personalized care for their dogs including pet sitting, dog walking, and doggy day care. Founded in 2011 on the belief that everyone should have the opportunity to experience the unconditional love of a dog, Rover improves and simplifies life for pet parents and the dogs they love.

Our global headquarters are in downtown Seattle, Washington in the United States, working closely with our office in Spokane, Washington, and our European offices in Berlin, London, and Barcelona. Our pioneering approach to people and pups alike landed us on the list of World's Most Innovative Companies in 2016 by Fast Company. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. We've been named among Seattle's 'Best Places to Work' in Seattle Business Magazine and the Puget Sound Business Journal for three years running. Needless to say (but we're going to say it anyway)—we love dogs, and we wouldn't dream of going to work without them by our sides.

Who we are looking for:

You’re a get-your-hands-dirty marketing operator who is up to the task of driving supply acquisition through SEM for Rover’s US business, as well as international and adjacent offerings. You’re obsessed with delivering measurable results in a fast-paced environment, and thrive in data analysis, testing, optimization techniques, and staying organized. You have hands-on experience developing, planning, launching and analyzing digital customer acquisition campaigns in SEM, as well as collaborating with cross-functional teams to drive results across channels and sources. Your favorite shape is a marketing funnel and you possess a strong grasp of concepts like CAC, CTR, ROI, and LTV.

Because results are everything to you, you constantly leverage data and experimentation to maximize the impact and efficiency of your budget and acquisition channels. ROI analyses are second nature to you. You’re curious about new ways to reach prospective customers and like keeping up with industry trends to see if you can incorporate them into your own strategies. You possess strong marketing instincts and confirm your instincts with data. You love diving in the weeds executing campaigns and nerding out in Excel, but you also enjoy taking a step back to consider how your strategies and tactics fit together and with broader organization priorities. Finally, you love creating processes to help make you and the team more effective, but you are open and agile enough to adapt them when presented with new information or priorities.  

Your Responsibilities:

• Grow our sitter, walker, and groomer base in key US + CA markets through SEM
• Lead acquisition campaigns end-to-end from conception to defining objectives, allocating spend, execution, tracking and reporting
• Create, update, and maintain regular reporting for testing and ongoing performance tracking
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. Scope of which can be related to keywords, landing pages, ad copy, ad distribution, and device
• Manage relationships with sales teams at our paid channel partners
• Collaborate with counterparts across the org from analytics, creative and product
• Deliver outstanding project management on multiple ongoing initiatives at one time

Your qualifications:

• 2+ years of hands-on Search Engine Marketing experience (i.e.: experience in automating bidding, scaling keyword coverage, optimizing account structure, as well as templated ad and landing page testing)
• Proven success managing and reporting on digital marketing programs with CPC, CPA and CPM cost models and LTV-based KPIs
• Possess the skills to structure strategy, create, optimize and analyze campaigns independently
• The ability to draw critical analysis from data and make specific recommendations based on quantitative to increase ROI
• Self-starter with strong work ethic
• Borderline obsessive attention to detail
• Ability to operate with autonomy and find innovative solutions to problems
• Strong verbal and written skills, including the ability to influence
• Basic knowledge of SQL
• BA/BS degree in quantitative discipline preferred (Statistics, Business, Economics)

Benefits of Working at Rover.com:

• Competitive compensation
• 401k
• Stock options
• 4 weeks paid time off
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs)
• Free catered lunches semi-monthly
• Regular team activities, including happy hours, snow tubing, game nights, and more
• 50 free dog walks a year (Seattle only - for now!)

Rover embraces diversity and opposes discrimination.

This position is based at Rover HQ in Downtown Seattle.

Candidates must be eligible to work in the US.