VP, Commercial Marketing at 98point6

| Seattle
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Our mission is to deliver high-quality primary care that is accessible, convenient and affordable for all. Every single day you’ll be working on challenging problems with an exceptional team to profoundly transform primary care and improve people’s quality of life.

This role will give you the flexibility to work from either the Seattle HQ office or from home as often as you’d like, coming in for any meetings or activities where in-person attendance is required. You will also be able to arrange with your manager to spend periods of the year working from elsewhere in the country if your role can accommodate it. Our core working hours are from 10 am to 4 pm Pacific Time Monday through Friday. Please be aware that all employees are expected to be available during these hours.

Your Role and Impact

98point6 is looking for a dynamic marketing leader with proven success growing existing channels and entering new markets in order to exceed revenue goals. This role will partner closely with sales and product teams and is responsible for our commercial marketing strategy including go-to-market (GTM) efforts and launching new service offerings, as well as demand generation and channel marketing initiatives that drive opportunities. The ideal candidate has experience supporting and scaling a team to take on big challenges and a passion for rolling up their sleeves wherever necessary. This is a high-impact, high-visibility position that reports to the chief marketing officer and is a key member of the company's leadership team. 

Responsibilities

  • Lead the development and execution of our commercial marketing strategy and GTM efforts
  • Lead the development, execution and optimization of multi-channel campaigns that drive opportunities and build pipeline
  • Establish the vision for how we position and demonstrate commercial value and lead the organization through execution of that vision
  • Improve articulation of our value proposition and messaging for various audiences; support your team in developing content and materials that improve conversion across channels
  • Cultivate strong relationships across sales, product, finance and clinical teams to continuously gather insights that inform our commercial marketing efforts and development of key assets
  • Monitor customer/market insights and trends to provide actionable intelligence; understand and identify opportunities/customer challenges and optimize existing initiatives in partnership with sales to improve performance
  • Develop, support and grow our commercial marketing team while collaborating across the organization to establish workflows and processes that scale
  • Continuously measure and communicate success of commercial marketing programs
  • Advise and support executive team on commercial marketing strategy

Qualifications

  • 10+ years experience in business-to-business/enterprise marketing; 5+ years leading a team
  • Experience launching new products and services and leading new business initiatives cross-functionally
  • Proven success partnering with sales and scaling a marketing team in a high-growth environment
  • An understanding of the healthcare ecosystem and/or healthcare buyers/decision-makers a plus
  • Deep experience designing and implementing demand generation programs that have consistently contributed to meeting/exceeding revenue targets, including experience with ABM, CRM, list acquisition, marketing automation, events and RFP/RFIs
  • Deep experience evolving commercial messaging and establishing content strategies for varied audiences, including campaign themes and prioritization, campaign development, establishing metrics and overseeing execution across sales and marketing
  • Proven ability to build positive relationships and influence, within and outside areas of control; experience presenting and selling ideas to varied audiences
  • Exceptional written and verbal communication skills

98point6 provides equal employment opportunities to all without regard to race, color, religion, sex (including sexual orientation or gender identity), national origin, age, disability, genetic information, status as a protected veteran or other protected status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
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    • SwiftLanguages
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    • WordpressCMS
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    • SendGridEmail

Location

From 360° mountain, water and downtown views, to restaurants, bars and public transportation within blocks, our Seattle headquarters is hard to beat.

An Insider's view of 98point6

How would you describe the company’s work-life balance?

There has never been a time where I have to choose work over family and friends while at 98point6. Our core hours, generous benefits and supportive leadership creates a flexible environment that enables “life” to happen, while also making our time in the office very productive.

Stephen

Senior Manager, Clinical Operations

How do you collaborate with other teams in the company?

At 98point6, we are all aligned to the same overarching goals. That, as well as the open, communicative and trusting environment has been key in getting things done when a project has different priorities across teams.

Marilyn

Product Manager

How has your career grown since starting at the company?

The culture at 98point6 encourages continuous improvement both technically and professionally. Over the past year, I’ve had the incredible opportunity to pursue paths I’m interested in that has allowed me to grow from being a senior engineer focused on service architecture, to a newly appointed director focused on team development.

Christy

Director of Product Engineering

How do your team's ideas influence the company's direction?

The legal team at 98point6 is an active collaborator in all company initiatives—helping teams navigate our highly-regulated industry. We partner with the product, engineering, marketing, finance and clinical operations teams to review, brainstorm and recommend solutions that will help support our company as we continue to grow and innovate.

Jayda

Associate General Counsel

What makes someone successful on your team?

My team is responsible for training our incredible group of physicians on best practices to deliver care via text. Because of that, success on our team means being willing to constantly improve our methods and join in on collaborative conversations to help ideate new and innovative ideas to deliver a best-in-class training program.

Shane

Senior Manager of Training

What are 98point6 Perks + Benefits

98point6 Benefits Overview

98point6 has a competitive benefits package including health & wellness benefits, a transportation stipend, 401k matching, and a generous parental leave policy. One of our favorite benefits is that our office closes for the last two weeks of the year which allows our employees to refresh during the holiday season and come back ready for the new year.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 18 weeks of parental leave for the primary caretaker. 98point6 also provides 10 weeks of leave for the secondary caretaker.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
98point6 hosts Diversity, Equity and Inclusion lunch and learns which cover health equity and social justice, including the history of racism in medicine, racial and gender equality and LGBTQ+ rights.
Promote from within

Additional Perks + Benefits

We know work—and life—look a little bit different nowadays, but we’re committed as ever to continue building a culture that supports our employees wherever they are during this time. This includes a weekly COVID-19 Q&A with 98point6 Chief Medical Officer, Brad Younggren, MD, home office reimbursement, holistic health reimbursement and
virtual team-building events and social activities.

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