Sr. Manager, Product Marketing

| Seattle

About the Role:

The RealSelf B2B Marketing team is seeking an innovative, strategic self-starter to bring an entrepreneurial attitude and creative, outside-the-box thinking to the evolving team as Sr. Manager, Product Marketing.

You will own delivering products in terms of positioning, messaging, customer development and overall go-to-market; leading up to a launch; post-launch, you will help with sales enablement and focus on driving demand, adoption, and the overall success of the product. This critical role will work cross-functionally, unifying, influencing, and motivating peers across various roles within Marketing, Product, Engineering, Sales and Analytics.

In this role you will:

  • Oversee the go-to-market plans for new products and solutions, including value proposition, positioning, messaging, customer development and overall go-to-market (pre-launch); and sales enablement and demand gen (post-launch).
  • Collaborate cross-functionally with Product, Sales and Marketing to outline content & sales marketing needs and building materials and programs that support those needs.
  • Learn how our customers market themselves and acquire and nurture new patients, and develop actionable marketing campaigns based on quantitative and qualitative insights.
  • Oversee the transition and delivery experience of a great new ROI-based product solution to providers.
  • Evangelize the customer perspective internally; providing data driven insights and anecdotal feedback that helps bring customer centricity to the whole company.

About You:

The ideal person must thrive in a fast-paced environment; bring creative ideas and solutions to marketing communications challenges; possess strong leadership skills, interact effectively both internally with our sales team and externally with our customers and have a passion for aesthetics.

You may be the right fit if you have:

  • Experience (7-10 years) in customer-oriented product marketing within the aesthetics industry or at a tech company with a B2B focus (experience with a two-sided marketplace is a plus)
  • Exceptional interpersonal and communication skills and proven leadership driving collaboration and results through cross-functional teams and peers.
  • Strong preference for an analytics background and ability to turn key data points into strategic insights that inform business/comms directions and key outcomes.
  • Experience working with Sales team is highly-preferred
  • Strong project management skills, and the ability to manage multiple deadlines and objectives.
  • Bachelor’s degree in marketing or MBA preferred 

Travel: Up to 15% travel time anticipated

Work Environment: The RealSelf office sits in a historic Pioneer Square building. Employees also have the option to bring their dogs to work!

About RealSelf
RealSelf is the world’s largest online destination to learn about elective cosmetic procedures, and to find the right doctor or clinic for you. More than 10 million people visit RealSelf each month to find out which treatments and providers live up to their promise of being "Worth It." RealSelf is powered by unbiased experiences shared by consumers for hundreds of treatments, ranging from simple skincare to high consideration cosmetic surgeries. Offering millions of photos and medical expert answers, RealSelf has become the essential resource and service for those seeking to find the right local provider.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • AngularJSFrameworks
    • CakePHPFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • SalesforceCRM
    • Outreach.ioEmail
    • MarketoLead Gen

Location

We are in Seattle's original neighborhood that boasts trendy coffee shops, art galleries, and restaurants. Easy to commute to via public transit.

An Insider's view of RealSelf

What's something quirky about your company?

Having worked in the tech startup space for ten years, I’m used to all the perks that come with our industry. RealSelf has all the typical perks, but what really stood out to me as quirky and unique is our transformation room. A tranquil room where employees can recharge during the day either individually or with regular yoga/meditation sessions.

James

SEO Content Specialist

What's the biggest problem your team is solving?

We're increasing trust on our platform in a time where people are less trustful of what they read online. Our goal is to give everyone the information they need to make strong, confident decisions about their medical care.

Sharon

Trust & Safety Manager

What does your typical day look like?

Being a working mom and managing a busy life can be difficult. RealSelf gives me the ability to be flexible and I feel like I can meet all of my mom/wife/employee duties without the headache of wondering if they will support me through all of it.

Shelby

RealSelf Sales Advocate

What are RealSelf Perks + Benefits

RealSelf Benefits Overview

RealSelf offers a comprehensive benefits package that is very competitive when compared to other similar companies. Employees pay nothing out of pocket for full medical/dental/vision coverage and premiums for dependents are covered at 75%. Many employees take advantage of the physical fitness reimbursement benefit and professional development grant program where they can use the funds for courses, conferences or anything else that would further their career development.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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