At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. ,,When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.
Senior Product Marketing Manager - Locations
Why We Have This Role
The Qualtrics XM for Customer Frontline team is seeking a Product Marketing Manager to spearhead long-term growth while achieving annual revenue and profitability targets for our XM for Locations product. This role is pivotal in harnessing the potential of an emerging, high-growth business line. The ideal candidate will drive value-based messaging strategies, operationalize multi-channel go-to-market (GTM) motions, and influence the product roadmap through market and customer insights. They will collaborate closely with cross-functional teams to deliver a cohesive customer experience and position Qualtrics as a leader in the experience management space.
How You’ll Find Success
- Market Understanding: Deep comprehension of the customer experience management market space.
- Value-Based Messaging: Proficiency in crafting compelling value-based messaging that drives pipeline and win rates.
- Operational Excellence: Ability to operationalize a multi-channel GTM motion effectively.
- Strategic Thinking: Capacity to define strategic direction and drive execution to achieve long-term business goals.
- Customer Obsession: Commitment to understanding customers and the market intimately.
- Effective Communication: Adept storytelling and comfortable presenting to various audiences.
- Detail Orientation: Attention to detail in strategy development and execution.
How You’ll Grow
- Leadership Development: Opportunity to lead and influence cross-functional teams.
- Market Insights: Exposure to diverse market and customer insights.
- Product Strategy: Involvement in shaping the product roadmap and GTM strategies.
Things You’ll Do
- Customer Understanding: Articulate changing market needs and define the ideal customer profile through research and field engagements.
- Value-Based Positioning: Develop impactful value-based positioning and messaging that resonates with the audience.
- Content Creation: Create marketing and sales content to support the customer buying journey and business goals.
- Cross-Functional Collaboration: Partner with enablement, growth marketing, sales, and customer success teams.
- Product Representation: Represent the product, buyer, and market in engagements and collaborations across the organization.
- GTM Strategy: Create and drive GTM strategies in collaboration with product management, sales, and marketing teams.
What We’re Looking For On Your Resume
Experience:
- B2B SaaS Marketing Experience: 7-10 years of experience in B2B SaaS marketing with 2+ years in a client-facing role.
OR
- B2B SaaS Product Management Experience: in 2+ years, you have built and launched compelling, successful B2B SaaS products that have had your sales teams come back to you saying ‘This thing basically sells itself’
OR
- Strategy consulting experience for 3+ years, you’ve led teams to analyze market opportunities, develop distinctive products, and craft full-funnel GTM strategies that have meaningfully moved the needle for your clients, while being aligned to Sales & Marketing, Retail, or Hospitality practices of your firm
- Market Understanding: Proven understanding of the customer experience management market space.Value-Based Messaging: Demonstrated ability to create value-based messaging that drives results.
- GTM Expertise: Operationalization of multi-channel GTM motions.Collaborative Leadership: Ability to lead and collaborate with cross-functional teams effectively.
What You Should Know About This Team
- Collaborative Culture: We foster a collaborative environment where every team member's contribution matters.
- Impactful Work: Working with us means contributing to impactful projects that drive long-term growth.
- Career Growth Opportunities: We are committed to your career growth and provide opportunities for learning and advancement.
- Market Leadership: Joining our team means being part of a company at the forefront of the experience management space.
Our Team’s Favorite Perks and Benefits
- Competitive salary, performance bonuses, generous 401(k) Match
- Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
- $1800 Experience bonus to be used for an “Experience” of your choosing
- Unlimited Sick Days
- Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
- Free food and drinks, and amenities like massage chairs, table tennis, and more
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. For part-time or intern positions, this pay range is for base pay per hour. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Washington State Pay Transparency Range
$150,000—$168,000 USD
