GET TO KNOW US
We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy.
WHAT MAKES A GYMPASSER?
We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people's lives. At Gympass, we collaborate, set high achievable goal expectations, and focus on the end result. It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.
THE OPPORTUNITY
Gympass is looking for an experienced and highly talented VP of Content & Organic Growth to join our marketing team (reporting to the CMO). This person will lead our team to develop a content strategy that builds our brand, engages our audience - and most importantly - drives more organic traffic and lead growth through our website.
We have a small but mighty team of SEO and content marketers - but we are ready to properly invest in this effort in order to take our organic growth to new heights. With this newly created role, we are looking for someone to build this team whilst supporting, mentoring and pushing our existing team to drive more meaningful results.
As the VP, Content and Organic Growth, you'll help define and establish best practices for content and organic growth based on a well-founded and tightly aligned SEO keyword strategy (working in partnership with the SEO team). You'll be a seasoned marketing executive, strategic growth hacker, marketing visionary, and team leader.
Our offices are in NYC, Houston, and Los Angeles. This person can work from any office or remotely based in New York, New Jersey, Colorado, Connecticut, Florida, Massachusetts, Missouri, Pennsylvania, New Hampshire, North Carolina, South Carolina,Texas, Utah, California, Georgia, Illinois, or Washington.
YOUR IMPACT

• Develop a global content strategy framework, including content pillars, messaging, the optimal mix of formats and distribution channels
• Produce innovative content assets from blog posts, to multimedia content, and even interactive tools ( that generate leads ) - we want someone that can dream big here, but also back up those dreams with the organic keyword volume to warrant the investment.
• Create thought-provoking and engaging content and obsess over how it converts users throughout the funnel, working closely with the growth team to analyze metrics and conversion
• Develop a deep understanding of Gympass' audiences and their locality, understanding what motivates them, so you can craft content that's aligned with their needs and interests across all markets
• Measure and monitor content effectiveness, and communicate/report on how content strategy is contributing to business goals
• Leverage analytics and data to understand what types of content most engage target audiences and continue to iterate on the content strategy (for example, comparing content performance vs. channel performance ).
• Work with key partners to ensure optimized distribution of content across key channels
• Build a team of remarkable humans (internal and external) across editing, content creation (onsite and offsite), link building, and any other areas you believe are important.
• Establish work flows and processes for requesting, creating, editing, publishing content

WHO YOU ARE

• An experienced professional with 10+ years working in blogging, content marketing and/or organic growth, and at least 8+ years of managerial experience leading high-performing teams.
• Demonstrated success creating high performing content for different channels and formats
• A strong understanding of the importance of keyword search volume, and how doing this properly is where content marketing starts. Understanding what mix of low difficulty and high difficulty phrases to go after, and how to structure your content pillars.
• Have a dual-minded approach: You're highly creative and are/were an excellent writer in the past, but now you're even more excellent at being process-driven, thinking about scale, and rely on data to make decisions - so you hit your organic traffic and lead goals.
• Deep understanding of SEO best practices.
• Hyper-organized and a strong ability to prioritize on the go.
• Strong knowledge of social networking platforms preferred - Instagram, Linkedin, Facebook, Pinterest, Youtube, Twitter - and the role they play in aiding content distribution.
• Collaborative working style with a focus on building relationships across teams and promoting content best practices throughout the company.
• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity.

WHAT WE OFFER YOU
We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:
WELLNESS: health, dental, vision, and life insurance
FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.
GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more.
PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent
CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.
CULTURE: An exciting and supportive atmosphere with ambitious people from around the world!
And to get a glimpse of Life at Gympass...follow us on Instagram @gympasscareers and LinkedIn !
Belonging @ Gympass
Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
Questions on how we treat your personal data? See our Job Applicant Privacy Notice .