Manager, Customer & Industry Insights at RealSelf

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About the Role: 

RealSelf is looking for a Customer & Industry Insights Manager to lead the discovery, planning, execution, synthesis, and presentation of RealSelf consumer, customers, industry, and category insights. The Customer & Industry Insights Manager will develop compelling insight stories that influence the business's direction, strategy, marketing, and product.

This is a hands-on research role, handling all aspects of market research from coding and developing surveys to presentation and execution based on findings. executing action based on the results.  This is a high volume, fast-paced role.  

In this role, you will:

  • Lead strategy, planning, execution, prioritization, and actioning across the company of consumer, provider, industry brands, corporate, and competitor insights.  
  • Develop, summarize, and share deep consumer understanding through quantitative and qualitative research, including consumer segmentation, satisfaction, loyalty, demographics, and psychographics. 
  • Translate business questions into actionable research. Recommend and execute different research methodologies, including consumer surveys, focus groups, and usability research. Responsible for vendor selection and management, data collection and analysis, and insight development.  
  • Become chief evangelist of customer, industry, and consumer insights. Provide thought leadership and presentations to the organization on consumer and category trends and ideas on how to activate them. Understand consumer barriers, motivators, desired experiences, and dig into the best drivers of engagement with our brand. 
  • Discover customer insights by analyzing multiple internal and external data sources. 
  • Deliver insights-driven stories to drive growth for the short and long term. 
  • Partner with Consumer Marketing, B2B Marketing, Industry Partnerships, and Product teams to develop consumer and user profiles with recommendations on targets for growth. 

Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

About You: 

This role requires an individual with a passion for building a consumer-driven business. The individual will have a willingness to move fast, experiment often, and be comfortable with ambiguity. The ideal candidate will have progressive research experience in a digital platform. They will know how to translate consumer insights into actionable recommendations to build a marketing communications plan, guide product ideas, execute priorities, and measure the results. The successful candidate should be able to manage multiple priorities and work collaboratively with a large group of internal stakeholders, including the marketing, industry partnerships, B2B, product, UX, and analytic organizations.

You may be the right fit if you have: 

  • 6+ years of customer and consumer research experience in a digital platform.
  • Strong ability to translate the voice of the customer to action
  • Understanding and expertise in qualitative and quantitative research methods.
  • Comfortable working with and manipulating datasets 
  • Strong communication skills and presenter
  • Ability to develop compelling stories about the brand, market trends, and consumers
  • The ability to manage simultaneous projects and stakeholders requiring frequent communication, time management, and problem-solving skills.

Travel: 

Travel is not anticipated for this role.

Location: 

This role is open to fully remote candidates in most states.  RealSelf is a Seattle, WA-based company.  Working remotely from a primary residence outside the United States is currently not permitted.  

Work Environment:

RealSelf is a values and performance-driven team that shares a common purpose of achieving our mission of creating a world where every investment in modern beauty is Worth It. We believe in inclusiveness, equal pay, and giving back. With COVID-19, we have become a more remote and distributed workforce that understands the value of internal connections and collaboration across all teams. 

About RealSelf:

RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make the experience of choosing a procedure and connecting with the right doctor easy, personal and trusted. Since 2006 our authentic reviews, unbiased ratings, and expert answers from board-certified doctors have helped tens of millions of people explore their options, from skincare to laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors, we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our RealSelf Instagram account to keep up on company updates and learn more about at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • AngularJSFrameworks
    • CakePHPFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • SalesforceCRM
    • Outreach.ioEmail
    • MarketoLead Gen

Location

Our HQ is in Seattle's Pioneer Square neighborhood, which boasts trendy coffee shops, art galleries, and restaurants. Easy to commute to via transit.

An Insider's view of RealSelf

How would you describe the company’s work-life balance?

Work life balance is important at RS - we offer a very flexible work schedule with the option to work remotely when ever needed, with two dedicated wfh days. This helps employees save time on commutes, ability to make appointments during the week, and spend more time with your family. We also offer 22 PTO days per year + 8 company paid holidays.

Amy

Sr. Recruiter

What's the biggest problem your team is solving?

We're increasing trust on our platform in a time where people are less trustful of what they read online. Our goal is to give everyone the information they need to make strong, confident decisions about their medical care.

Sharon

Lead Trust & Safety Program Manager

How does the company support your career growth?

Goal-tracking tools and resources at RealSelf keep me accountable and focused on results. The mentorship program and professional development grant also allowed me to learn new skills I can apply to my role. But nothing beats the amazing people at RealSelf–my manager truly cares about how I'm growing and how best she can support my ideas.

Geri

Sr. Community Manager

How do your team's ideas influence the company's direction?

Our People Team strives to support the understanding that work life balance should no longer be considered a benefit, but should be an expectation of a company. Not only do we stand behind this, we have recently created more opportunities for our people to work remote so that they can better balance life whether in or out of the office.

Craig

Sr. Director of People

How do you collaborate with other teams in the company?

As Marketing Copywriter, I’ve got the unique privilege of partnering across our Email, Product, and Brand teams to help drive marketing initiatives forward. Each day I use the power of language to connect with our audience in interesting and impactful ways. Collaborating with such bright colleagues is a fun, challenging, and exhilarating experience

Jamachia

Marketing Copywriter

What are RealSelf Perks + Benefits

RealSelf Benefits Overview

RealSelf offers a comprehensive benefits package that is very competitive when compared to other similar companies. Employees pay nothing out of pocket for full medical/dental/vision coverage and premiums for dependents are covered at 75%. Many employees take advantage of the health and wellness reimbursement benefit and professional development grant program where they can use the funds for courses, conferences or anything else that would further their career development.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
RealSelf's health insurance policy covers up to 100% of out of pocket expenses for employees. 75% for spouses and dependents.
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
RealSelf's team fitness initiatives include In-office yoga, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
RealSelf provides employees with a 401(k) matching plan managed by [provider]. We match 4% of contributions.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. RealSelf also provides 6 weeks of leave for the secondary caretaker.
Flexible Work Schedule
RealSelf provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
RealSelf sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
RealSelf employees receive 22 paid days off per year.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
RealSelf's pet policy is dog friendly daily.
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
RealSelf hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks
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