Content Marketing Manager (Remote)

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Routable is a B2B payments platform built to make bill payments and mass payouts fast and seamless. Our mission is to be the simplest way to send and receive business-to-business payments. Unlike other payment platforms, Routable’s modern, easy-to-use API allows you to build a powerful payments infrastructure in minutes.

We’re a Series B startup with $46M in funding. We’re helping some of the largest marketplaces and gig economy companies, including Ticketmaster, Snackpass, and Garmentory. Hundreds of finance teams trust our decades of experience in building B2B payment solutions.

Our environment encourages intellectual curiosity, problem solving, and openness—one that provides the support and mentorship needed to succeed, learn, and grow. We'll make sure you have everything you need to do your best work and make an impact. We’re a fully remote startup with our team working from a city they love across the United States and Canada.

About the Role

As our very first content marketer you will have the opportunity to differentiate Routable through compelling content that brings to life our story, educates our audiences and highlights a unique point of view. As the primary content strategist you are responsible for the creation of high impact content driving awareness and demand in the accounts payables market to meet business growth.

If you love telling stories, enjoy creative concepts across a variety of content types, testing new channels to engage and optimize then this could be it - we are looking for someone to take the initiative and create best practices.

Responsibilities

  • Create and own the content strategy and editorial calendar for Routable
  • Collaborate across teams internally to produce compelling content that is aligned to corporate goals and the buyer journey.
  • Identify, produce and deliver content across different formats and channels (website, blogs, collaterals, reports, videos, white papers and more) to effectively narrate the story.
  • Support integrated campaign content needs to meet demand generation goals
  • Own SEO content needs to increase awareness and drive inbound marketing
  • Track industry trends and the competitive landscape to influence a content strategy that is unique and compelling.
  • Improve effectiveness of the content generated by making sure it is written for the target audience and incorporating customer insights.
  • Define content KPIs and monitor performance to continuously test and optimize

Minimum Qualifications

  • 3-5 yrs of content marketing experience in a high growth environment
  • Fintech content marketing experience is a plus
  • Proven track record of incorporating a data driven mindset into storylines
  • Comfortable managing 3rd party agencies in specific content development processes.
  • Excellent writing and editing skills


Location

You must be currently authorized to work in the United States on a full-time basis.

We are a remote first company! Rather than restrict ourselves to only find talent in one city, we’d rather find the absolute best people regardless of where they live. One amazing benefit to our remote culture, is that it enables our team to enjoy traveling ✈️ more regularly since they can work from wherever!

Reporting

The Content marketing manager reports directly to the VP of Marketing.

About Routable

Our Core Values

At Routable, we are driven by our values. Our values act as guiding principles when it comes to our work, our hiring practices, and ourselves. We talk about them every day and praise each other based on our ability to embody them.

💞 Engage with Empathy: Have empathy and a deep understanding for your peers, and our customers. This means no ego and cultivating relationships by actively listening to each other's needs.

🤝 Volunteer Assistance: Helping others is always a priority, even when it is not immediately related to the goals that we are trying to achieve. We make it a point to foster an environment of inclusiveness for our remote team.

💪 Own it: We are all company owners and we act like it. We make data driven decisions and jump at the opportunity to be accountable. Taking action when you see a problem is our default state.

🛠 Build with Purpose: We are collectively building the product and company of our dreams. We are intentional with everything we do and are always looking for ways to improve. We sweat the details.

🧬 Expect Authenticity: We do not compromise our values when it comes to our team and our customers. We champion originality. Be yourself. Everyone else is already taken.

Rendezvous

To help foster amazing relationships with our coworkers, we meet up twice a year as a whole team in some pretty awesome cities! In the past we’ve met up in San Diego, Seattle, and Austin. We’d rather invest money into memorable team events rather than expensive offices. During our meet-up team time, we love to spend time learning a new skill together, and solving problems. Most recently this has taken on the form of a bread-making class and defeating an Escape Room. Yeah.. We love to compete together as a team.

Note: we have paused our meetups due to COVID-19 and will resume when it is safe for everyone to attend

Perks

🏥 Great Health, Dental and Vision Insurance

💲 Competitive salary

📈 Stock Options

💰 401k

💸 Work from Home Stipend

🚀 We're a remote team

🏝 Flexible vacation policy

Inclusive Employer

Routable welcomes employees from varied backgrounds and walks of life, and it’s reflected in our diverse community of Routers. Routable is proud to be an equal opportunity employer and is committed to administering personnel actions, including hiring, training, promoting and compensating its employees, without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.

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