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Content Marketing Specialist

| Seattle
 TINYpulse makes truly unique software tools for businesses that treasure their most valued resource — their people. We believe happier employees result in stronger companies! We are seeking employees that are inspired by our goal to transform the manager-employee feedback loop. Together we can make stronger cultures.
Over 1,000 companies from around the globe use TINYpulse to engage and develop high-performing teams, including Stitch Fix, HubSpot, Capital One, and Brooks Shoes & Apparel. We are also committed to giving back by donating 1% of our time to our local community, 1% of our product to non-profits, and 1% of our profits to non-profit organizations. 
Our marketing team is looking for a content specialist to take our inbound funnel to the next level. We’ve already built an award-winning blog that gets over half a million hits a month, but we don’t want to stop there. As part of the content team, you’ll help boost our traffic, spark conversations and maximize conversions at every stage of the buyer journey. If you have a growth-hacker mindset and thrive in a fast-paced, creative environment, we’d love to hear from you!
Your Responsibilities:
  • You’ll be the co-owner of our content calendar and work with the team to perform keyword research, brainstorm blog headlines, write killer blog content and manage publication.
  •  Our CTA library is our lead-gen powerhouse. You’ll be responsible for creating, updating and AB testing CTAs to optimize performance across our blog and landing pages. 
  • Our email newsletter goes out to thousands of leads and customers each week. Production and distribution of the newsletter will be yours to manage and transform. 
  • At its core, TINYpulse is a data company. You’ll partner with our data team to pull user insights and create informative, engaging white-papers. 
  • You’ll also work closely with our designers and sales team to produce collateral that will drive new customers conversions. This may include the production of case studies, one-sheets, videos and other printed/digital content.
  • Our annual conference, TINYcon takes place every year. We’ll need your expertise to create awesome marketing materials for before, during and after the event that will increase ticket sales and improve the guest experience.
Your Skills:
  • A natural aptitude - and passion - for writing. This is a copy-heavy role and all written communication should be short, punchy and persuasive.
  •  An experimental mindset. Decisions at TINYpulse are driven by data, not hierarchy. From email subject lines to button copy, we AB test almost everything we do. Success as a content specialist means constantly tweaking so we can hit our goals faster. 
  • A can-do attitude for learning new technology. You don’t need to be a Hubspot expert or a pro at Adobe Premier, but you should be enthusiastic about working with new tools. 
  • Excellent interpersonal skills. You’ll be working cross-functionally and interacting with our customers. A strong candidate will feel comfortable communicating in a range of settings.
Technical Ability:
Previous experience with the platforms below are not required, but will strengthen your application. 
  • Hubspot (or other marketing automation / CRM software) 
  • Email marketing tools such as Mailchimp or other platforms that handle large contact databases
  • Adobe CC (Illustrator, Indesign, Photoshop are especially useful) 
  • Google Analytics, Google Search Console
  • SEO software such as Moz, Majestic, Ahrefs etc. 
 To be considered, please answer the following questions on your cover letter. 
(1) Why do you want to join TINYpulse?
(2) Our company values spell out D-E-L-I-G-H-T. Please provide two examples (preferably from your previous employment) where you have exemplified our cultural values above. Please relate these examples to a specific TINYpulse value. 
D elight customers 
E lect to spread positivity 
L ead with solutions and embrace change 
I ncrease communication with transparency 
G o the extra mile with passion 
H old oneself accountable "Big Freedom = Big Accountability" 
T reasure culture and freedom 
TINYpulse is not open to 3rd party solicitation or resumes for our posted FTE positions. Resumes received from 3rd party agencies that are unsolicited will be considered complimentary.
TINYpulse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. TINYpulse complies with applicable state and local laws governing non-discrimination in employment. To request reasonable accommodation, contact HR at [email protected] 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Backbone.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • DiscoverOrgLead Gen

Location

TINYpulse Seattle headquarters is half a block from a RapidRide stop, blocks from Seattle Center, and near some of the town's best bites and brews.

An Insider's view of TINYpulse

What are some social events your company does?

Our annual conference, TINYcon, is getting less and less tiny by the year. 2019 will be our fourth, and we host hundreds of customers and prospects. We get face time with the people who actually use and hear inspiration and innovation from HR luminaries. It's also a good party.

Tyler Adams

Senior Communications Specialist

What's the biggest problem your team is solving?

One of our greatest challenges is in how we present value without overwhelming our users. We want our UX and UI to be elegant and fluid without overwhelming with functionality. One way we solve for this is gathering data about user intent, integrating deeply into user workflows, and interviewing customers to learn about problems and processes.

Amber Scoville

Lead Designer

How does the company support your career growth?

TINYpulse has a close-knit sales team with a learning mindset. We review calls, trade techniques, bring in guest experts, and collaborate during complex deals to help each other succeed. Those opportunities to improve my skills have helped me change titles three times in two years at TINYpulse after rising through the ranks as a SDR.

Kavan Davis

Senior Account Executive

What unique initiatives do you have that encourage innovation?

We stress the importance of "TINYtests" at TINYpulse. It's a term you hear not just on our product and engineering teams, but in sales and marketing. When employees see a process that can be improved, or a new area for expansion, they're encouraged to move fast and experiment. One of our values is to "treasure freedom" - TINYtests represent that.

David Niu

CEO

How do you collaborate with other teams in the company?

As a Customer Success Associate, I work with our product team to champion new ideas and suggestions shared each and every single day by our customers. I also get to work collaboratively with our marketing and sales team to make sure customers understand all of the exciting changes around the tool and have the resources they need to succeed.

Raul Garcia

Customer Success Associate

What are TINYpulse Perks + Benefits

TINYpulse Benefits Overview

TINYpulsers enjoy unlimited vacation time, full medical, dental, and vision coverage, and a strong 401(K) plan. Our parental leave plan is thorough and innovative, and ORCA cards are 100% subsidized - and both of those recent additions originated through employee feedback through the TINYpulse product!

Culture
Volunteer in local community
TINYpulse donates 1% of our time to local non-profits. For employees in Seattle, that means we have a volunteer day every quarter!
Partners with Nonprofits
TINYpulse donates 1% of our product - for free - to deserving non-profits, because employee engagement is important for all organizations.
Friends outside of work
Eat lunch together
Intracompany committees
TINYpulse has a longstanding Culture Committee that features members from each group, a Good Times Crew that plans fun events, and more.
Daily stand up
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
TINYpulse subsidizes an ORCA passport in full for commuters. That's the good one. Unlimited fares on light rail, buses, water taxis, vanpools, you name it.
Company Outings
Game Room
TINYpulse loves foosball and Ping Pong and have tables for both. We also have board games on our shelves and throw regular game nights in our living room area after work.
Stocked Kitchen
Pet Friendly
We have a well-established dog policy - new pups are introduced via resume.
Recreational Clubs
TINYpulse is a long-standing member of the Seattle IT Sports league. Last season, we fielded dodgeball and softball teams.
Professional Development Benefits
Job Training & Conferences
TINYpulse offers employees a TINYscholarship program - up to $1,000 per request to finance job-related conferences.
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