Customer Marketing Manager at Expedia Group

| Bellevue
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Expedia

Customer Marketing Manager
Expedia Group is looking for an experienced customer centric Marketing Manager to join our Outbound Marketing team (OBM) focused on the strategy and execution of purposeful and cohesive marketing communications to help people go places. In this role, you will be a key member of the worldwide marketing team responsible for executing Expedia's global email programs, managing the customer lifecycle and developing of emerging marketing channels.
Reporting to the Sr. Manager, Customer Marketing, you will run global marketing campaigns following an analytical scientific process. Your campaign management will begin with assessment of your customer and will involve collaboration with others in campaign design and utilize personalization and data science, and involves rigorous test & learn, campaign analytics and partner reporting with an eye towards automation and global scalability while retaining local relevance. In addition, you will cultivate functional subject matter expertise to contribute across the team and manage specific internal colleague relationships.
Are you a strategic inspiring leader and strong collaborator who can balance creativity with strong analytics skills? Are you data driven and results focused, able to roll up your sleeves to get things done while constantly striving for better, and above all exudes a passion for our customers? If so, consider Expedia Group.

What you will do:

Outbound Marketing Strategy
• You will develop a data-informed understanding of customer needs across the customer lifecycle 
• Collaborate multi-functionally to ensure a cohesive experience for customers across all touch points 
• Team with data science resources in the development of predictive models 

Campaign Execution
• You'll manage global direct marketing campaigns across multiple mediums (e.g. email, sms, push)
• Ensure that communications are purposeful, cohesive and locally relevant while achieving operating use through global scalability
• Maintain a backlog of test & learn hypotheses; prioritizing, planning, executing & measuring tests to further enhance the customer experience

Stakeholder Management
• You will Manage relationships with assigned ecommerce, merchandising and product teams
• Ensure cross-team alignment on priorities, efficient knowledge sharing, and collaboration to drive business value
• Monitor ongoing channel performance from the lens of the partner and provide regular reporting on results with actionable analysis

Marketing Capabilities and Automation
• You'll partner with Email Operations to create new processes and solutions to automate and improve personalization of emails
• Develop and scale content sources including integration of internal and external APIs

Who you are:
• You have a Bachelor’s Degree
• You possess 5+ years’ relevant experience in direct/database marketing, CRM, merchandising, or ecommerce product management
• You represent a unique combination of creativity, analytical skills and discipline to follow the scientific method for test & learn
• You maintain quantitative skills – experience pulling, manipulating, and deriving insight off of data; Prior experience with SQL, Jira and Confluence highly desired
• You have experience with development and implementation of complex testing plans, which is a plus
• You are conscientious and believe that details matter deeply 

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. As the world's travel platform, we're made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.
Whether you're applying to engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.
Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Expedia is committed to creating a versatile work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • AWSLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • TeradataDatabases

Location

Our new Seattle campus in Interbay is on the beach with sweeping views of the Puget Sound and Cascades.

An Insider's view of Expedia Group

What's something quirky about your company?

Everyone is obsessed with travel…Really! No matter who you are working with or run into in the halls you somehow always land on travel, where you have been, where you want to go or what is the next trip you are planning. Talk about a company with passion!

Laura

Recruiter

What's the biggest problem your team is solving?

In today's world, when you travel, you need things at your fingertips! Imagine you pull up your phone, click a few buttons, type some messages and get the answers to your travel needs quickly. That's what my team and I do - we give customers a rich experience to chat with a virtual assistant on any device and solve their travel problems right away!

Urja

Sr Technology Lead

What makes someone successful on your team?

Accept whatever starting point you have and creatively work with it to organically take a feature area, the team’s culture, and cross-org relationships to the next level. Don’t just take at face value your instructions, but turn every stone to solve user problems with joy and passion. The resulting impact is a sure sign of success.

Lawrence

Senior Technical Program Manager

What are some things you learned at the company?

What got you here today, will not get you there tomorrow. I believe this applies both organizationally and professionally; in order to maintain success, you must continuously evolve, challenge yourself, and take learnings from your mistakes.

Nicholas

Sr. Director, Finance

What are Expedia Group Perks + Benefits

Culture
Volunteer in local community
Day of Caring Volunteer Hours match
Friends outside of work
Eat lunch together
Intracompany committees
Check out our employee resource groups here: https://www.expediagroup.com/about/diversity-inclusion/
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We believe everyone deserves - NEEDS - time away from the office and we encourage employees to take advantage of their paid time off. We offer travel discounts to make it even easier to get out and see the world.

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