Customer Marketing Manager at Expedia Group
Expedia Group is looking for an experienced customer-centric Marketing Manager to join our Outbound Marketing team (OBM) focused on the planning and execution of purposeful and cohesive marketing communications to help people go places.
Reporting to the Director of Customer Marketing, you will run global marketing campaigns following an analytical scientific process. Your campaign management will begin with assessment of your customer and will involve working with others in campaign design and utilize personalization and data science, and involves meticulous test & learn, campaign analytics, and partner reporting with an eye towards automation and global scalability while retaining local relevance. You will also cultivate functional subject matter expertise to contribute across the team and manage specific internal colleague relationships.
What You Will Do:
You will develop a data-informed understanding of customer needs across the customer lifecycle
Team with engineering resources to optimize the use of targeting, segmentation and predictive models
You'll lead global email marketing campaigns with occasional support for push and SMS
Lead campaign deployments and ensure communications are purposeful, cohesive and locally relevant while achieving operating use through global scalability
Maintain a backlog of test & learn hypotheses; prioritizing, planning, executing & measuring tests to further improve the customer experience
You will manage relationships with ecommerce, creative, merchandising and product teams
Partner with Email Operations to build new processes and solutions to automate and improve personalization of emails
What You Bring:
A Bachelor's degree or equivalent, and 5+ years experience in direct/database marketing, CRM, merchandising, or e-commerce product management
A combination of creativity, analytical skills, and discipline to follow the scientific method for test & learn
Experience pulling, manipulating, and deriving insight off of data - prior experience with SQL, JIRA, and Confluence highly desired
Ability to develop and implement of sophisticated testing plans preferred
Why Join Us:
Expedia Group recognizes our success is dependent on the success of our people. As the world's travel platform, we're made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.
Whether you're applying to engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.