Great interviews are engineered.  Come help Karat make every interview predictive, fair and enjoyable.

The status quo for technical interviewing doesn’t meet the needs of candidates or hiring companies. Haphazard interview experiences, subjective evaluations, and lack of capacity and expertise mean too many companies miss their hiring goals and miss out on great software engineers. At Karat, it's our mission to create better outcomes for companies and candidates by making every interview predictive, fair, and enjoyable.  

Karat conducts first-round technical interviews on behalf of companies including Indeed, Atlassian, Intuit, Peloton, The New York Times and Wayfair. We do this through a community of Interview Engineers who are equipped with Karat's interviewing platform, battle-tested questions, and data-informed best practices. 

The result is highly predictive and fair interviews at scale that candidates truly enjoy. Karat has amassed the largest and most robust dataset of structured interview intelligence to produce never-before-seen hiring analytics. 

As the world continues to transition to virtual work, and the fairness of hiring practices in the tech industry come under greater scrutiny, Karat is uniquely positioned to be a valuable, strategic partner as companies transition to 100% remote hiring.

Founded in 2014, Karat is a privately held and venture-funded company based in Seattle.

Marketing at Karat

Karat is actively growing a demand generation program that builds brand affinity and accelerates demand from talent acquisition and engineering leaders across leading tech firms. The Demand Generation Manager will have a keen understanding of the strategic value of the brand and the role that demand generation plays in building brand awareness and affinity. They will have strong writing skills, a sense of urgency, attention to detail, and cross-functional project management experience. 

In this role, the Demand Generation manager will plan, launch, manage, measure marketing programs that directly impact pipeline generation. This includes writing (email copy, landing page copy, event abstracts, ad copy, and more), coordinating asset development, and project managing with internal and external partners (agencies, event producers, media vendors, and more). 

Programs that the Demand Generation Manager will be responsible for include events (digital and in-person), display, search, social, content syndication, and email. They will partner with sales to verify MQL follow up, drive strategic ABM campaigns, and ensure the team has an up-to-date campaign calendar and is equipped with copy, landing pages, etc. to leverage it in prospect engagement. They will also work in lock step with the Marketing Operations Manager to set up successful campaigns, report on marketing program performance, and proactively uncover insights that will improve the effectiveness of marketing strategies.

The successful candidate will lean on their extensive experience with a marketing tech stack (Demandbase, Pardot, Wordpress, Google Analytics, AdWords/Bing, and Salesforce) to support the execution and measurement of all campaigns. They will have the curiosity and analytical skills to create thorough analysis and recommendations.

This role is full time. Candidates may be based on the West Coast.

Core Responsibilities

• Campaigns: Develop creative briefs, campaign briefs, promotional copy and content in support of targeted webinars, events, and promotion of new assets. 
• Events: Own in-person and digital event promotion, logistics, and production. Develop annual event plans that support pipeline and revenue goals, play a major role in the planning and execution of the annual Karat conference. 
• Digital marketing: Manage and optimize paid search, retargeting, social, webinars, and email nurtures for targeted MQL generation. 
• Sales messaging: Developing and mapping sales prospecting messaging to target account needs and buyers using sales input. Implement in Outreach sequences. 
• Project management: Create clear workbacks that leverage appropriate owners and stakeholders for campaigns, events, and digital marketing programs. Remain accountable to the project’s success.
• Partner with BDRs/sales: Support client-facing team members with a campaign calendar and copy to use to promote relevant events and assets, actively monitor reporting to ensure lead follow up.
• ABM/ABS: Manage and refresh ABM campaigns in Demandbase on a monthly basis.   
• Budget: Track expenses from all areas of marketing, using this as an input for key metrics including Cost per Lead, Cost per Opportunity, and ROI.
• Vendor and contractor management: Manage outside contractors and agencies to Karat’s vision of success, as needed. 

About You

• You have 3 - 5 years in B2B demand generation and/or digital marketing for enterprise high ACV, strategic solutions.
• You have experience with developer solutions/tools and marketing to a technical buyer.
• You have hands-on experience with Marketo and/or Pardot, Wordpress, Google Analytics, AdWords/Bing, Salesforce, and Demandbase.
• You are a passionate project manager with a proven track record of taking a clear objective and outlining the steps and resources needed to achieve it, following through to completion. 
• You are comfortable owning and delivering on KPIs.
• You have strong writing and communication skills, both in the copy you build for campaigns and the direction you provide to internal and external partners. 
• You are highly analytical and intellectually curious. You have an ability to "sniff out" what’s  working and what’s not and a strong desire to optimize for the ideal business outcome. 
• You have a demonstrated ability to work cross-functionally with others in a way that supports and builds company culture, while aiding in the success of the team.

 Benefits of joining Karat:

While doing meaningful work is rewarding in itself, we also offer the following programs and benefits for all our full-time employees:

• Competitive salary and benefits
• Medical / dental / vision insurance 
• Flexible vacation and paid company holidays
• Paid parental leave 
• State-of-the-art equipment for your work station

Statement of Non-Discrimination:

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Karat.

We value a diverse workforce: people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.