Mason is the only fully managed infrastructure for developing and delivering dedicated devices. We make it easy for anyone to turn an idea into a smart product and ship it to anywhere in the world. Our mission is to enable our customers to create smart and sustainable products on behalf of humanity.

Some of the fastest growing, greatest success stories to come out of the tech world over the last decade have featured businesses built around the rise of smart devices: Square, Samsara, Nest, Ring and Peloton, to name a few. Historically, however, the IoT space has been geared towards serving consumers, leaving enterprise players with poor options when it comes to deploying a new smart device or mobile ecosystem. Many businesses need smart devices to beat the competition, but they are left with subpar options: either build from scratch, or buy consumer devices that are expensive, lack control and customization, and are unreliable to procure. Enter Mason.

Are you passionate about customer acquisition and paid media? Do you get excited about how to attract, engage and convert users across channels and the website? Do you love building clean, friction-less customer journeys? Do you have strong opinions about CMS’s, A/B testing and conversion rate optimizations? Do you love data? Do you enjoy startup environments and the world of B2B? Are you looking for a high-exposure and high-impact role?

Mason is looking for a digital, demand generation or growth marketer to help drive a website refresh, own our website longer term, attract, test and convert traffic on always-on and one-off channels. To be successful in this role you will have past experience owning a CMS and leveraging multiple paid channels to impact the customer decision making flow, while managing in-house or agency partners for web development and paid media.

As a digital marketer, you are able to effectively measure and understand the customer journey, conversion points, paid channels and how each of these impacts the other. You have previous experience measuring and showing results and can easily switch between paid media and website journeys. Words like ROAS, ROI, CPL, CVR, remarketing, ABM, behavioral targeting, programmatic buys are all very much part of your weekly work vocabulary. You enjoy working in an innovative and agile environment, building relations with agencies and contractors, focusing on technology products and have an extremely sound understanding of customer acquisition!

This is a cross-functional role with a huge impact potential. Your work will require you to be a master of prioritization; balancing strategic and tactical work, managing stakeholder expectations, owning and reporting on digital marketing performance. You’ll lean heavily on data to make decisions and understand gaps in the customer journey. Previous experience should include managing and updating complex websites, deep specialization in at least 1 paid channel, working with agency partners, and a regular reporting cadence.

What you'll do:

• Drive a website refresh through an agency partner and manage the website on an ongoing basis through the CMS and via our dev agency.
• Champion a customer centric approach for our site bymason.com and be an influencer for our digital ecosystem through close cross-functional collaboration. 
• Define and optimize customer and target focused web journeys and conversion rates. Influence testing-backed changes to evolve best in industry digital destinations.Collaborate on high-impact web initiatives throughout the customer lifecycle - defining and driving requirements, design, development, testing, and launch.
• Partner with the marketing team to showcase our work across teams from PR to thought leadership and GTM to landing pages, while working with our SEO consultant for maximum impact.
• Identify growth, lead generation and optimization opportunities across paid media channels.
• Manage our agency partners and any in-house channels to set ROI benchmarks and to optimize against these.
• Create innovative multi-channel digital marketing campaigns to drive qualified conversions across our target segments.
• Partner with our product marketing and research teams, along with our agency partners to conduct research and leverage customer trends, competitor offerings, and demographic data to maximize the impact of digital marketing initiatives.
• Support GTM launches and marketing campaigns across our various product lines.
• Support ABM related paid media and website initiatives.
• Drive and report on campaign deployments, conversion rate optimizations throughout the customer journey from lead generation to account closed won, across the sales funnel.
• Report on digital KPIs including CPL and budgets across campaign and digital channels
• Analyze datasets to uncover new growth and optimization opportunities, targeting strategies, channels, and data based insights to enhance customer journeys from acquisition to advocacy.
• Create a systemic method for A/B and multivariate testing for continuous improvement of campaign performance.

What you bring to the table:

• 5+ years of digital marketing or demand generation experience, including but not limited to Google ads, paid social, ABM, 3rd party lead generation campaigns, in B2B environments.
• Experience with the day-to-day management of websites, across any CMS (Wordpress, Jumla, Drupal, Contentful etc.) and management of developers or a web agency.
• Previously managed agency partners or internal developers. 
• Experience managing paid advertising budgets to meet lead, opportunity, and pipeline goals.
• Demonstration of positive ROI from paid channel budgets all the way to closed-won revenue.
• Bring strong analytical skills and experience driving business to business (B2B) campaign performance for measurable results. Experience tracking and reporting on Return on Ad Spend (ROAS) as a key metric.
• Tackle complex problems with enthusiasm and an ownership mindset.
• Proficiency in analytical insights and reporting.

Bonus points for:

• Startup experience
• Knowledge of SEO best practices
• Google Ads certification
• Hand-on knowledge on multiple advertising platforms
• Experience with a website launch
• Agency experience

#LI-Remote

Fun Perks!

• Remote-friendly: Employees may choose to work fully remote, in-office, or hybrid.

• Healthcare: Comprehensive medical, vision, and dental insurance for employees and their dependents (Employees are responsible for only 1% of premiums for dental and vision)

• Fitness & Wellness: Quarterly reimbursement for qualified fitness and wellness expenses.

• Food: Catered lunch or delivery gift cards to keep you nourished while working.

• Generous PTO & Sick Leave: We want you to take care of yourself with a flexible PTO plan or generous accrued PTO and added monthly mental health days during the pandemic.

• Parental Leave: Caring for a new child is an exciting time for parents! We offer 16 weeks of paid parental leave.

• Full benefits are offered to full-time employees. Part-time employees participate on a limited basis.

Diversity, Equity & Inclusion at Mason: Belonging, psychological safety, and inclusivity unlock a Mason’s full potential. We don’t want Masons to quietly assimilate into a dominant culture and sacrifice a piece of themselves. We want our team members to be seen, validated, and welcomed. 

Mason America, Inc. (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on the Company. Please inform the Company’s personnel representative if you need assistance completing any forms or to otherwise participate in the application process.