Director of Product Marketing

| Seattle | Remote
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At DomainTools, we focus on supporting Internet safety through our ongoing work in infrastructure mapping and threat identification, driving cybersecurity forward while striving to make the Internet a better place. DomainTools is looking for a superstar Director of Product Marketing to join its Product team. Product Marketing is the most critical component of conveying product value to DomainTools customers and prospects, and this role will be responsible for defining and creating product positioning strategy, messaging, and customer and target personas, as well as supporting content development. The Director of Product marketing will also build and manage a team of Product Marketing professionals, technical writers, and content creators in support of our customers, Sales and Customer Success Teams, and Marketing organization.

The ideal candidate is a strong leader and successful product marketing manager in the threat intelligence or security sectors with experience developing product marketing strategies, defining competitive differentiators based on deep market knowledge and research, as well as a track record of creating engaging, insightful content and understanding where and how products fit into client-specific security workflows. If you want to make a big impact in a fun, established company with a start-up-like environment, and if you love threat intelligence and strategic product marketing, DomainTools is the place to be!

Key Roles and Responsibilities

The Product Marketing Director is responsible for strategic marketing at the product level by developing positioning, messaging, and competitive differentiation, as well as providing content and driving alignment to enable the Sales, Marketing, and Customer Success work efficiently on generating leads, closing opportunities, and retaining customers.

  • Strategy – Create and manage comprehensive product launch plans, including defining product positioning, developing value proposition communication, establishing launch strategy, drafting sales and partner materials, and managing the cross-functional launch plan implementation.
  • Leadership – Build and develop a best-in-class product marketing team to drive impact across the solution portfolio—laying out a vision and scaling the function.
  • Collaboration – Collaborate with sales leadership to translate core product and business value propositions into sales collateral, and work with internal and external creative partners to drive the creation of those materials.
  • Product messaging – Develop product positioning and messaging that differentiates our products in the market. Ensure that our messaging resonates with customers, analysts, and our sales team, and produce internal documentation, like product messaging frameworks to support consistent product promotion.
  • Product materials support – Champion and support DomainTools products, managing creation of critical product content, including user guides, FAQs, data sheets, customer case studies and success stories, and product-focused whitepapers.
  • Sales enablement – Communicate our products value propositions to the sales team and deliver product-focused sales collateral and tools that support and improve the sales process.
  • Market intelligence – Be the expert on our buyers, how they buy, and their buying criteria, as well as on our competition and how we position against them, conducting competitive analysis, delivering battle cards, and highlighting differentiators.
  • Product evangelism – Be a presenter for company webinars and tell the DomainTools story at industry events.
  • Marketing program support – Partner with Sales and Marketing teams to create compelling marketing programs that are targeted to our direct buyer and indirect partners (Channel, OEM, MSSP)


Basic Qualifications

  • 7+ years of product marketing experience with B2B technology companies
  • Experience building and managing teams of product marketers, both on site and remote
  • Experience in the security market and at least one of the following areas: threat intelligence, big data analytics, cloud-based security solutions, SIEM, SOAR, network monitoring, forensics, and security appliances
  • Experience developing and executing product marketing strategies for complex, technical products
  • Previous success in the development and the execution of integrated product marketing plans
  • Experience in marketing products and services to enterprises, service providers, and channel partners
  • Experience working with marketing, sales, customers, and analysts in presenting company and product positioning
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third party agencies
  • Excellent writing and presentation skills
  • Willing to travel 20% (US travel)

Preferred Qualifications

  • MBA or equivalent job experience
  • Solid understanding of applications and IT infrastructure


DomainTools is the leader in domain name, DNS and Internet OSINT-based cyber threat intelligence and cybercrime forensics products and data. With over 15 years of domain name, DNS and related ‘cyber fingerprint’ data across the Internet, DomainTools helps companies assess security threat risks, profile attackers, investigate online fraud and crimes, and map cyber activity in order to stop attacks. Our customers include many Fortune 500 companies, including leaders in Internet technology, banking, consumer products, manufacturing and government.

We are located in Belltown (although 100% remote through at least March 2021) in a very cool office staffed with smart and energetic co-workers. We provide great benefits such as fully paid premiums on medical plans for employees, pet insurance, unlimited PTO, and flexible scheduling to name a few.

DomainTools embraces diversity, equity, and inclusion to its fullest as an equal opportunity employer. We build our teams so creativity and innovation can flourish. We believe inclusivity and equity fosters innovation and growth; and we harness this mindset to drive a culture that serves our employees and our customers. We encourage people of all backgrounds, ages, perspectives, and skill sets to apply; and do not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability, or any other characteristic protected by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • D3JSLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Maria DBDatabases
    • MemcachedDatabases
    • MySQLDatabases
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen


Belltown is described as top-notch noshing meets artsy vibes adjacent to downtown, with great access to bus terminals.

An Insider's view of DomainTools

How would you describe the company’s work-life balance?

DomainTools is second to no one in terms of work-life balance. There’s a healthy blend of expectation and accountability, which is apparent in the work-hard play-hard culture we embody. DomainTools is the best parts of the Office and Parks n Recreation combined.


Senior Account Executive

How do you collaborate with other teams in the company?

Collaboration is key at DomainTools and we use several tools to bring team members together. Slack and Google Hangouts have also been great when bringing teams together. We are learning that working from home or connecting with team members across the globe doesn't have to be hard and it makes you feel like we are all in this together.


Account Manager

How does the company support your career growth?

DomainTools provides fantastic opportunities for career growth. The company has been incredibly supportive as I’ve advanced from a Product Manager to VP of Product, offering wide-ranging opportunities for training, industry leadership, and collaboration that enable me to continuously learn and share that knowledge with the rest of the organization.


VP of Product

What is your vision for the company?

My vision for the company is that we live and breathe our values (Integrity, Customer-Focus, Impact, Teamwork, Innovation, Joy) every day so that we can provide a workplace where each and every employee can do their best work. If we can successfully do this, we make an impact on the world by furthering the vision of a safe & secure open internet.



What makes someone successful on your team?

We are very passionate about making the internet a safer place and we have great distributed team members around the globe. We value employees who are curious, have a get-it-done mentality, make an impact and thirst for learning new things, and want to make things better, innovative and more collaborative. We want to do all our work with 'joy'!


VP of Engineering

What are DomainTools Perks + Benefits

DomainTools Benefits Overview

Full medical, dental and vision insurance with 100% of premiums paid for employees, 50% of premiums paid for dependents. FSA and Dependent Care FSA available. Optional pet insurance and 401k plan. Other perks include: Casual dress environment, unlimited PTO, 13 paid holidays, free yoga and discounted cross-fit membership, twice weekly catered lunches, regular events and parties, unlimited ride ORCA card, employee referral program, phantom shares and annual target bonus of 10% of salary.

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Quarterly.
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Tuesday and Thursday through GrubHub.
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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