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Director of Product Marketing

| Seattle

About SkyKick

SkyKick is a fast-growing pioneer in the cloud market and has won numerous awards from Microsoft Partner of the Year to Red Herring Top 100 North America. Our mission is to build SaaS products that solve the IT industry's cloud challenges. Our products are 100% partner channel focused and have helped over 20,000 global partners build successful cloud businesses by making it easy to move, backup, and manage their customers in the cloud. The SkyKick Cloud Automation Platform was recently voted #1 by IT Service Providers for its technical robustness, partner-friendly experience and material impact on partner profitability.

Our culture empower leaders company-wide to develop solutions that are changing expectations. We love the new scale opportunities that come with our growth and would love to share this amazing journey with more passionate people!

We are an international company headquartered in Seattle, WA and as a 100 Best Company in Washington, we offer a competitive comp and benefits package, along with great perks! SkyKick is a proud equal opportunity employer. For more information, visit www.skykick.com.

About the Role

SkyKick is in search of a seasoned marketer to join our team as a Director of Product Marketing. Your role will span initiatives across Product Marketing Strategy, Messaging and GTM execution.

You have a demonstrated track record of planning and implementing thoughtful marketing strategies that effectively position products, resonate with various customer personas, and ultimately accelerate sales. You are highly analytical - always eager to use data for continuous improvement, and favor data-informed decision-making.

You are passionate, creative and relentless, with the ability to seamlessly move between strategy and tactical execution. Demonstrated hands-on ability to push through a range of marketing programs in an entrepreneurial environment.

Above all, you are passionate about simplifying the complex and excited to catalyze the next wave of innovation in cloud computing and the IT solution space. You will use your varied experiences to earn trust with Product teams and then use your Product Marketing craft to translate the product innovation into GTM programs that amplify sales. You are genuinely passionate about helping a large and growing community of global IT solution providers to build more successful cloud practices with the SkyKick platform.

What you'll be doing:

Planning & Strategy

  • Contribute market, audience and competitive insights that help clarify product direction and GTM business strategy.
  • Create product marketing strategy (positioning, value-prop, messaging framework, content and distribution architecture) in partnership with internal teams, senior leadership and strategic external partners.
  • Build communication plans and distribution strategies / plans that scale across key SkyKick and third party channels (PR, website, blog, social media etc.).
  • Be an agent of market insight within the company. Keep abreast of channel / industry news, partner ecosystem business models, competitive landscape and beyond.
  • Create a framework to measure ROI effectiveness of all assigned marketing programs, track results and continually optimize programs

Execution, Programs & Systems

  • Use your Product Marketing craft to turn strategy into succinct, evocative content BOM that engages the audience, changes perceptions and accelerates purchase. Plan and produce a variety of content, including but not limited to product marketing content, sales enablement TCO/ROI aids, channel to-customer content, competitor battlecards and case studies
  • Execute to and thru partner marketing campaigns across channels / media
  • Earn trust with and support field sales organization in effective usage of sales assets
  • Collaborate with internal marketing and external teams to support brand and sales success at key partner events and industry conferences
  • Collaborate on management of partner lead generation programs

Above all, always think like a leader and demonstrate genuine passion for bringing the innovation and value of the SkyKick Cloud Automation Platform to ever increasing numbers of IT solution providers.

About You

  • 10+ years of experience in Marketing, Product Management or Business Strategy roles.
  • 4+ years in a B2B Product Marketing Capacity, preferably in a technical product area. Bonus points for experience in both Incubation and mature-stage products.
  • Experience with Channel Marketing programs, especially in the IT Managed Service Provider (MSP) space is a plus.
  • Demonstrated record of thinking strategically, always backed by a bias for execution. Ability and passion to roll up sleeves and hands-on drive a significant quantity of high-quality content. Very strong writing and content creation skills are vital, as are strong execution and project management discipline.
  • This is a senior growth-track role with people management potential. Prior successful people management experience is a plus.
  • Ability to communicate effectively and collaborate with various stakeholders internally and externally. Executive-level presentation skills.
  • Highly analytical and comfortable working with data. You live by the dictum – what gets measured, gets done.
  • MBA highly desirable, but not a barrier for exceptional candidates
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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • Microsoft StackLanguages
    • Microsoft SQL ServerDatabases


We sit in Lower Queen Anne, blocks from the Space Needle and steps away from the Queen Anne Beer Hall.

An Insider's view of SkyKick

What are some social events your company does?

We work hard, play hard. Leadership recognizes the unique contribution each employee makes at SkyKick, which is why throughout the year our employees and company success are celebrated and thanked with various social events, happy hours, and holiday events. My favorite has to be our Summer bash.


Event & Community Marketing Manager

What does your typical day look like?

I enjoy the variety of work that comes with being a full stack developer. One day I’m implementing elegant user interfaces along side our design team and another day I’m squeezing memory optimizations out of a distributed microservice.


Software Engineer

How has your career grown since starting at the company?

When I first joined SkyKick in 2015 I was hired as an Agile Consultant to help figure out a flexible process for software development. Fast forward to today, I am the Director of Engineering- QA- where I oversee Quality Assurance, Agile Coaches and the release process.


Director of Engineering - QA

What kinds of technical challenges do you and your team face?

Because every migration project is unique, partners can run into challenges and complexities with unfamiliar migration scenarios. Helping partners identify, prepare for, and resolve potential issues with these migration projects can be challenging, but is always the most rewarding part of what we do.


SkyKick Account Manager (SAM)

What are SkyKick Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
100% paid premiums for the employee
Retirement & Stock Options Benefits
Company Equity
Yes you are an owner!
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Transit reimbursement up to 200.00/month OR Paid Parking
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
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