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Email Marketing Manager

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About Snap! Mobile, Inc.: 

Snap! Mobile, Inc. is the leading online fundraising and e-commerce platform servicing schools, teams, clubs, and booster clubs to help them get the resources they need to build the next generation of leaders. There are a hundred ways you can join us in creating a better tomorrow. Donate to a program. Buy a T-shirt. Become part of our team. Whatever it is, it will be the most important, meaningful thing you can do, because you’ll be making a difference in the life of a kid. And every kid needs a champion.


About the Role:

The Email Marketing Manager is highly creative, has experience in identifying target audiences running email marketing campaigns end-to-end, managing databases, and creating emails that generate leads, increase sales, and retain customers. They are highly organized with excellent time management skills. The ability to re-prioritize when needed. A strong communicator with 3+ years of email marketing, testing, and data analysis. A sharp eye for detail and deliver high-quality work.

 

This is a Full-time remote position.

 

Email Marketing Manager Responsibilities:

  • Work with the Director of Marketing to create, refine, test, and optimize our email marketing strategy and tactics. 
  • Design and implement direct email marketing campaigns. 
  • Proofread emails for clarity, grammar, and spelling. 
  • Analyze campaign performance and suggest improvements. 
  • Report on sales revenue generated from email marketing efforts. 
  • Develop promotional e-mail strategies to drive direct sales, generate leads, engage customers, and increase website traffic. 
  • Build and deploy promotional, special events, holiday activities, and transactional email campaigns for our e-commerce stores. 
  • Continuously analyze and test email campaigns to ensure the highest possible performance. 
  • Ensure all outreach follows industry standards and best practices. 
  • Create workflows that trigger throughout the customer lifecycle to maximize sales and create loyalty. 
  • Analyze and report on monthly email testing and develop KPI metrics. 
  • Shared graphic design and copywriting responsibilities. 
  • Develop a deep understanding of our customers, product, and customer journeys. 
  • Evaluate end-to-end customer experience. Identify critical conversion points and drop-off points.  
  • SEM - Drive incremental revenue while maximizing the digital marketing spend. 
  • Analyze and report on ROI/ROAS. 
  • Ensure emails follow industry policies and best practices. 

 

Preferred Experience, Skills, and Abilities in an Email Marketing Manager:

  • Proven work experience as an Email marketing manager or Digital marketing specialist (3+ years) 
  • Experience with email marketing in an ecommerce environment  
  • Experience with data analytics tools and reporting to inform decision-making, and recommendations 
  • Proficiency in marketing automation 
  • Excellent written communication and copywriting skills 
  • Knowledge of HTML/CSS 
  • Experience with HubSpot, SendGrid, and Klaviyo 
  • Knowledge of SEO/SEM and Google Analytics 
  • Strong project management skills 
  • An ability to work under tight deadlines 
  • Bachelor’s degree in Marketing or relevant field 

Snap Raise is proud to offer the following benefits:   

  • Medical, Dental, Vision
  • 401K with a 4% match from the company
  • Unlimited PTO
  • Professional development opportunities
  • Monthly Wellness Classes (virtually!)

 


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Erik Anderson
VP of Enterprise Sales
EXPANDING WITH EASE
Keeping the customer in mind increases team confidence
With a scheduled launch of at least three new products and services in 2022, teams at Snap! understand that agility is essential. And while rapidly expanding a customer base could seem daunting, Anderson isn’t just ready — he’s confident. “We’ve never been in a better place to tackle the challenges that come with this kind of growth,” he said. Whether it’s brainstorming ideas on a weekly team call or building major-scale educational workshops with other regional managers, Anderson attributes his team’s hunger for knowledge back to the work they do: serving educators, coaches and students.
With a scheduled launch of at least three new products and services in 2022, teams at Snap! understand that agility is essential. And while rapidly expanding a customer base could seem daunting, Anderson isn’t just ready — he’s confident. “We’ve never been in a better place to tackle the challenges that come with this kind of growth,” he said. Whether it’s brainstorming ideas on a weekly team call or building major-scale educational workshops with other regional managers, Anderson attributes his team’s hunger for knowledge back to the work they do: serving educators, coaches and students.
I trust my team implicitly but don’t expect perfection. In turn, we’re able to learn from the wins and losses and continuously refine our approach as we evolve.
Tyler Palmer
Senior Product Manager
A TEAM-FIRST MENTALITY
Learning, growing and succeeding — together
Palmer has worn many hats while climbing the career ladder at Snap! Starting as a sales rep before rising into management, he credits his growth to being pushed to pursue specialized external trainings so that his skills continuously leveled up. “Every manager I’ve had at Snap! has put their team members first, because leadership truly cares about the well-being and development of their people,” he said. “Being able to learn from those with tons of experience and the right supervision is key.”
Palmer has worn many hats while climbing the career ladder at Snap! Starting as a sales rep before rising into management, he credits his growth to being pushed to pursue specialized external trainings so that his skills continuously leveled up. “Every manager I’ve had at Snap! has put their team members first, because leadership truly cares about the well-being and development of their people,” he said. “Being able to learn from those with tons of experience and the right supervision is key.”
Snap! has the leadership in place to help employees develop in every department.
Erin Meek
Senior Manager of Events and Projects
RELISHING IN REMOTE CULTURE
Putting PEP in every employee’s step
Meek knows that collaboration is essential to build a prosperous company culture. But what does that look like when remote teams aren’t working under the same roof? “We have a team called PEP which stands for ‘People Experience with Purpose,’” she said. That means whether it’s a win, anniversary or personal milestone, it won’t be getting overlooked. Keeping teams tight-knit has also led to the hosting of virtual wellness workshops and, most recently, a peer-voted awards ceremony. “Although we’re working in different parts of the country, we can celebrate all the success stories — together.”
Meek knows that collaboration is essential to build a prosperous company culture. But what does that look like when remote teams aren’t working under the same roof? “We have a team called PEP which stands for ‘People Experience with Purpose,’” she said. That means whether it’s a win, anniversary or personal milestone, it won’t be getting overlooked. Keeping teams tight-knit has also led to the hosting of virtual wellness workshops and, most recently, a peer-voted awards ceremony. “Although we’re working in different parts of the country, we can celebrate all the success stories — together.”
Many of the initiatives and events that we host are ideas suggested from our employees. We encourage anyone to reach out to the PEP team and work with them to implement their beneficial ideas.

What are Snap! Mobile Perks + Benefits

Snap! Mobile Benefits Overview

At Snap! Mobile, we are proud to offer unlimited paid time off, 401K with a company match, 13 paid holidays, maternity and paternity leave benefits and company-paid life insurance.

Culture
Open door policy
OKR operational model
Team based strategic planning
Remote work program
Snap! Raise allows employees to take advantage of remote work programs at their manager's discretion.
Diversity
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Medical and dependent care costs can pile up. We provide an opportunity to save on those expenses by taking advantage of pre-tax benefits with a Flexible Spending Account!
Dental insurance
Snap! Raise offers dental coverage for our employees and their families through Guardian, covering 100% of the cost of preventative care, including x-rays.
Vision insurance
Snap! Raise offers vision benefits for our employees and their families through VSP Vision Care to help our employees get the most out of their vision care and have lower out-of-pocket costs.
Health insurance
Snap! Raise Medical Benefits are available through Cigna for Employees, their Children, and their Spouse/ Domestic Partner. Benefits begin after 6 days of employment.
Life insurance
Snap! Raise provides Basic Life Insurance and Accidental Death & Dismemberment (AD&D) Insurance to our employees through Guardian.
Wellness programs
Team workouts
Financial & Retirement
401(K)
401(K) matching
Our 401k plan provides the opportunity to save for retirement on a tax- advantaged basis with 4% matching from the employer, starting on the first of the month after 90 days of employment.
Company equity
Snap! Raise offers stock options beginning at 6 months of employment through our employee profit-sharing program. This program includes vesting over a four-year period.
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Snap! Raise observes 9 major holidays, plus a floating holiday: New Year's Day, Memorial Day, 3rd and 4th of July, Labor Day, Thanksgiving Day, Black Friday, Christmas Eve/Christmas Day.
Office Perks
Pet friendly
Professional Development
Job training & conferences
Snap! Raise offers employee development efforts within a wide range of professional training programs, including job-specific, management and leadership development.
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
View full list of perks + benefits

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